--- title: The Carusele Influencer Marketing Blog | Jim Tobin (12) description: the latest influencer marketing news, from Carusele (12) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![How Influencer Insights Can Enhance Your Next Ad Campaign](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Michelle-Cox-Photography-for-Olivia-Rink-1-e1487018074324-3.png?length=420&upsize=true&upscale=true&name=Michelle-Cox-Photography-for-Olivia-Rink-1-e1487018074324-3.png)](https://blog.carusele.com/influencer-insights-enhance-ad-campaign) ##### [How Influencer Insights Can Enhance Your Next Ad Campaign](https://blog.carusele.com/influencer-insights-enhance-ad-campaign) Have you ever considered using the insights from your influencer marketing campaigns to inform and enhance your next ad campaign and creative concept? Well in this post, we're breaking down a few... August 15, 2018 [!['No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/blogging-blur-business-261662-1-1024x683-1.jpg?length=420&upsize=true&upscale=true&name=blogging-blur-business-261662-1-1024x683-1.jpg)](https://blog.carusele.com/no-fake-followers-tricky-influencer-marketing) ##### ['No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing](https://blog.carusele.com/no-fake-followers-tricky-influencer-marketing) This article originally appeared on Forbes.com, on August 7, 2018 August 8, 2018 [![Measuring Sponsored Content Rates for Influencers](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Different-types-of-photography1-3.png?length=420&upsize=true&upscale=true&name=Different-types-of-photography1-3.png)](https://blog.carusele.com/measure-influencer-sponsored-content-rates) ##### [Measuring Sponsored Content Rates for Influencers](https://blog.carusele.com/measure-influencer-sponsored-content-rates) There's a new trend coming into the influencer marketing industry that brands and influencers need to be aware of. At Carusele, we're predicting that within the next 12 months, we're going to see new... August 7, 2018 [![5 Long-Term Benefits of Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Growth-1.png?length=420&upsize=true&upscale=true&name=Growth-1.png)](https://blog.carusele.com/long-term-benefits-of-influencer-marketing) ##### [5 Long-Term Benefits of Influencer Marketing](https://blog.carusele.com/long-term-benefits-of-influencer-marketing) There are various types of marketing tactics that one could invest in, banner ads, email campaigns, point-of-sale materials, etc., and unless you have a limited budget, the return on many of these... July 26, 2018 [![How Social Commerce Will Continue to Grow with Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/eMarketer-1024x307-1.png?length=420&upsize=true&upscale=true&name=eMarketer-1024x307-1.png)](https://blog.carusele.com/social-commerce-grow-influencer-marketing) ##### [How Social Commerce Will Continue to Grow with Influencer Marketing](https://blog.carusele.com/social-commerce-grow-influencer-marketing) Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online. July 12, 2018 [![How The Instagram Mute Button Could Impact Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Stock%20images/Female%20student%20asking%20for%20silence%20in%20the%20library.jpeg?length=420&upsize=true&upscale=true&name=Female%20student%20asking%20for%20silence%20in%20the%20library.jpeg)](https://blog.carusele.com/instagram-mute-button-influencer-marketing) ##### [How The Instagram Mute Button Could Impact Influencer Marketing](https://blog.carusele.com/instagram-mute-button-influencer-marketing) There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public. June 28, 2018 [![Key Considerations as IGTV Starts to Grow](https://blog.carusele.com/hs-fs/hubfs/Stock%20images/Happy%20teen%20girls%20having%20good%20fun%20time%20outdoors%20using%20laptop.jpeg?length=420&upsize=true&upscale=true&name=Happy%20teen%20girls%20having%20good%20fun%20time%20outdoors%20using%20laptop.jpeg)](https://blog.carusele.com/considerations-igtv-starts-grow) ##### [Key Considerations as IGTV Starts to Grow](https://blog.carusele.com/considerations-igtv-starts-grow) There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. June 26, 2018 [![How Do Brands Move Forward Against Influencers with Fake Followers?](https://blog.carusele.com/hs-fs/hubfs/Stock%20images/Binary%20stream%20concept%20background%20with%20female%20eye.jpeg?length=420&upsize=true&upscale=true&name=Binary%20stream%20concept%20background%20with%20female%20eye.jpeg)](https://blog.carusele.com/how-combat-influencers-with-fake-followers) ##### [How Do Brands Move Forward Against Influencers with Fake Followers?](https://blog.carusele.com/how-combat-influencers-with-fake-followers) The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week... June 21, 2018 [![3 Tips for Influencer Video Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/mystery-trip-rednose-reveal-207x300.png?length=420&upsize=true&upscale=true&name=mystery-trip-rednose-reveal-207x300.png)](https://blog.carusele.com/tips-influencer-video-content) ##### [3 Tips for Influencer Video Content](https://blog.carusele.com/tips-influencer-video-content) Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many... June 13, 2018 [![Should Brands Require Influencer Exclusivity?](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Influencer-Image-3.jpg?length=420&upsize=true&upscale=true&name=Influencer-Image-3.jpg)](https://blog.carusele.com/brands-require-influencer-exclusivity) ##### [Should Brands Require Influencer Exclusivity?](https://blog.carusele.com/brands-require-influencer-exclusivity) Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post... June 5, 2018 [1](https://blog.carusele.com/author/jim-tobin/page/1) [...](https://blog.carusele.com/author/jim-tobin/page/7) [10](https://blog.carusele.com/author/jim-tobin/page/10) [11](https://blog.carusele.com/author/jim-tobin/page/11) [12](https://blog.carusele.com/author/jim-tobin/page/12) [13](https://blog.carusele.com/author/jim-tobin/page/13) [14](https://blog.carusele.com/author/jim-tobin/page/14) [...](https://blog.carusele.com/author/jim-tobin/page/17) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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