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How Social Commerce Will Continue to Grow with Influencer Marketing
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.
Recent Posts
How The Instagram Mute Button Could Impact Influencer Marketing
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
Key Considerations as IGTV Starts to Grow
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
How Do Brands Move Forward Against Influencers with Fake Followers?
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week...
3 Tips for Influencer Video Content
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...
Should Brands Require Influencer Exclusivity?
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post...
Influencer Marketing is Under Attack: Six Reasons it Still Works
This article originally appeared on Forbes.com, on June 1, 2018
4 Ways to Maintain Authentic Influencer Marketing
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?
4 Common Ways to Count Influencer Impressions
how IS your influencer marketing agency counting influencer impressions?
Facebook's Branded Content Matching: Why it's Not a Big Deal
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz?