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Jim Tobin

Recent Posts

4 Ways To Measure Sales Lift at Retail from Influencer Marketing
4 Ways To Measure Sales Lift at Retail from Influencer Marketing

One of the more challenging questions we get asked as an influencer marketing agency is, “Can you measure sales lift at a retail from influencer marketing?”

How to Dominate Influencer Outreach and Hiring
How to Dominate Influencer Outreach and Hiring

The power of influencer marketing is undeniable. Collaborating with the right social media influencers can propel your brand's reach, engagement, and sales to new heights.

Understanding Creator Burnout and Mental Health in Influencers
Understanding Creator Burnout and Mental Health in Influencers

In recent years, influencer marketing has taken the digital advertising world by storm. Brands collaborate with content creators to promote their products or services, capitalizing on the trust and...

What Makes for a Good Influencer Marketing Agency Client
What Makes for a Good Influencer Marketing Agency Client

A good client is one that’s hard to find. Today, master the art of being a top-notch client and learn how it impacts both campaign managers and influencers in the marketing realm.

Finding Key Influencers Using TikTok-Specific Analytics
Finding Key Influencers Using TikTok-Specific Analytics

For marketing professionals, TikTok offers a wealth of content to analyze. There's a virtual ocean of declared data and actionable metrics ripe for the picking. The only problem? Given that TikTok is...

10 Questions to Ask Your Influencer Marketing Manager
10 Questions to Ask Your Influencer Marketing Manager

Influencer marketing budgets are growing quickly in 2022 and $15 billion is expected to be spent, but many programs are still being launched without being well thought out. To avoid wasting your...

10 Secrets Of Successful Influencer Contracts
10 Secrets Of Successful Influencer Contracts

This article appeared first in Forbes.

6 Clues You've Found the Right Influencer Marketing Agency
6 Clues You've Found the Right Influencer Marketing Agency

Today, it seems that nearly all agencies profess to being able to handle your influencer marketing. Public relations firms, digital agencies, media buying agencies... They all seem to have an...

The Highs and Lows of Being a Young Content Creator
The Highs and Lows of Being a Young Content Creator

Nimble Influencer Marketing without Compromising Brand Safety
Nimble Influencer Marketing without Compromising Brand Safety

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