--- title: The Carusele Influencer Marketing Blog | Jim Tobin (2) description: the latest influencer marketing news, from Carusele (2) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jim Tobin ### Recent Posts [![Why Follower Counts Don't Matter in Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Untitled%20design%20(4).png?length=420&upsize=true&upscale=true&name=Untitled%20design%20(4).png)](https://blog.carusele.com/why-follower-counts-dont-matter-in-influencer-marketing) ##### [Why Follower Counts Don't Matter in Influencer Marketing](https://blog.carusele.com/why-follower-counts-dont-matter-in-influencer-marketing) At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop... June 24, 2024 [![Influencer Marketing Insights from the Team at Big Lots](https://blog.carusele.com/hs-fs/hubfs/Featured%20Image%20(4).png?length=420&upsize=true&upscale=true&name=Featured%20Image%20(4).png)](https://blog.carusele.com/influencer-marketing-insights-from-the-team-at-big-lots) ##### [Influencer Marketing Insights from the Team at Big Lots](https://blog.carusele.com/influencer-marketing-insights-from-the-team-at-big-lots) As a leading influencer marketing agency, the team at Carusele is proud to help brands leverage strategic partnerships to drive remarkable results. In a recent interview, our colleagues at Ignite... April 19, 2024 [![What is Deinfluencing and Should Brands Be Worried About This Trend?](https://blog.carusele.com/hs-fs/hubfs/popcorn.jpg?length=420&upsize=true&upscale=true&name=popcorn.jpg)](https://blog.carusele.com/what-is-deinfluencing-and-should-brands-be-worried-about-this-trend) ##### [What is Deinfluencing and Should Brands Be Worried About This Trend?](https://blog.carusele.com/what-is-deinfluencing-and-should-brands-be-worried-about-this-trend) You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break... March 4, 2024 [![Will Social Media Influencers Drive Voter Turnout in the 2024 Election?](https://blog.carusele.com/hs-fs/hubfs/politician%20influencer.jpg?length=420&upsize=true&upscale=true&name=politician%20influencer.jpg)](https://blog.carusele.com/will-social-media-influencers-drive-voter-turnout-in-the-2024-election) ##### [Will Social Media Influencers Drive Voter Turnout in the 2024 Election?](https://blog.carusele.com/will-social-media-influencers-drive-voter-turnout-in-the-2024-election) Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney... February 19, 2024 [![How to Get Influencer Content on the Explore or For You Page](https://blog.carusele.com/hs-fs/hubfs/fyp.png?length=420&upsize=true&upscale=true&name=fyp.png)](https://blog.carusele.com/how-to-get-influencer-content-on-the-explore-or-for-you-page) ##### [How to Get Influencer Content on the Explore or For You Page](https://blog.carusele.com/how-to-get-influencer-content-on-the-explore-or-for-you-page) Today, most brands know they can’t reach all of their followers with a social media post. The percentages on Facebook are famously below 2%. Instagram and TikTok are a bit better, but the vast... October 20, 2023 [![When Influencers Behave Badly: Brand Protections](https://blog.carusele.com/hs-fs/hubfs/riot%20crop.png?length=420&upsize=true&upscale=true&name=riot%20crop.png)](https://blog.carusele.com/when-influencers-behave-badly-brand-protections) ##### [When Influencers Behave Badly: Brand Protections](https://blog.carusele.com/when-influencers-behave-badly-brand-protections) Working with influencers can be super helpful for getting your brand out there and beginning to drive business results with this trusted method. But sometimes influencers do stuff that makes their... August 28, 2023 [![4 Ways To Measure Sales Lift at Retail from Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/crop%20retail%20influencer.png?length=420&upsize=true&upscale=true&name=crop%20retail%20influencer.png)](https://blog.carusele.com/4-ways-to-measure-sales-lift-at-retail-from-influencer-marketing) ##### [4 Ways To Measure Sales Lift at Retail from Influencer Marketing](https://blog.carusele.com/4-ways-to-measure-sales-lift-at-retail-from-influencer-marketing) One of the more challenging questions we get asked as an influencer marketing agency is, “Can you measure sales lift at a retail from influencer marketing?” August 21, 2023 [![How to Dominate Influencer Outreach and Hiring](https://blog.carusele.com/hs-fs/hubfs/crunchmaster%20feature.png?length=420&upsize=true&upscale=true&name=crunchmaster%20feature.png)](https://blog.carusele.com/how-to-dominate-influencer-outreach-and-hiring) ##### [How to Dominate Influencer Outreach and Hiring](https://blog.carusele.com/how-to-dominate-influencer-outreach-and-hiring) The power of influencer marketing is undeniable. Collaborating with the right social media influencers can propel your brand's reach, engagement, and sales to new heights. July 17, 2023 [![Understanding Creator Burnout and Mental Health in Influencers](https://blog.carusele.com/hs-fs/hubfs/burnout%20feature.jpg?length=420&upsize=true&upscale=true&name=burnout%20feature.jpg)](https://blog.carusele.com/understanding-creator-burnout-and-mental-health-in-influencers) ##### [Understanding Creator Burnout and Mental Health in Influencers](https://blog.carusele.com/understanding-creator-burnout-and-mental-health-in-influencers) In recent years, influencer marketing has taken the digital advertising world by storm. Brands collaborate with content creators to promote their products or services, capitalizing on the trust and... June 29, 2023 [![What Makes for a Good Influencer Marketing Agency Client](https://blog.carusele.com/hs-fs/hubfs/crunch%20featured.jpg?length=420&upsize=true&upscale=true&name=crunch%20featured.jpg)](https://blog.carusele.com/what-makes-for-a-good-influencer-marketing-agency-client) ##### [What Makes for a Good Influencer Marketing Agency Client](https://blog.carusele.com/what-makes-for-a-good-influencer-marketing-agency-client) A good client is one that’s hard to find. Today, master the art of being a top-notch client and learn how it impacts both campaign managers and influencers in the marketing realm. June 15, 2023 [1](https://blog.carusele.com/author/jim-tobin/page/1) [2](https://blog.carusele.com/author/jim-tobin/page/2) [3](https://blog.carusele.com/author/jim-tobin/page/3) [4](https://blog.carusele.com/author/jim-tobin/page/4) [5](https://blog.carusele.com/author/jim-tobin/page/5) [...](https://blog.carusele.com/author/jim-tobin/page/7) [17](https://blog.carusele.com/author/jim-tobin/page/17) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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