Power of Authenticity in Influencer Marketing
As social media becomes more and more popular, the role of the influencer is becoming increasingly important.
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As social media becomes more and more popular, the role of the influencer is becoming increasingly important.
Brands are working with influencers more than ever now. There are a few reasons for this – one being that influencers have an engaged audience that they can reach out to, and two because people trust...
Social media users are watching beauty influencers at a much higher rate than many might initially imagine. Not only are people (primarily women) watching beauty influencers, but they are taking...
We've all been there. You've carefully selected a list of potential influencers to work with, only to have them ghost you or deliver sub-par results.
Since Instagram's inception in 2010, the social media platform has undergone a bevy of changes surpassing industry trends and market curves, all while keeping the market by surprise. In fact, that's...
When you're planning a virtual event, it's important to make sure that you have the right mix of speakers and presenters. But what about influencers?
In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the...
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