--- title: The Carusele Influencer Marketing Blog | Kate Pauline (2) description: the latest influencer marketing news, from Carusele (2) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Kate Pauline ### Recent Posts [![Power of Authenticity in Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Blog%20Featured%20Photo%20(1)-1.png?length=420&upsize=true&upscale=true&name=Blog%20Featured%20Photo%20(1)-1.png)](https://blog.carusele.com/authenticity-in-influencer-marketing) ##### [Power of Authenticity in Influencer Marketing](https://blog.carusele.com/authenticity-in-influencer-marketing) As social media becomes more and more popular, the role of the influencer is becoming increasingly important. October 14, 2022 [![6 Benefits of Influencer Live Streaming Every Brand Should Know](https://blog.carusele.com/hs-fs/hubfs/Ignite%20Blog%20(9).png?length=420&upsize=true&upscale=true&name=Ignite%20Blog%20(9).png)](https://blog.carusele.com/influencer-live-streaming-0) ##### [6 Benefits of Influencer Live Streaming Every Brand Should Know](https://blog.carusele.com/influencer-live-streaming-0) Brands are working with influencers more than ever now. There are a few reasons for this – one being that influencers have an engaged audience that they can reach out to, and two because people trust... September 14, 2022 [![Beauty Influencer Campaigns: Are Filters on Social Media Normal?](https://blog.carusele.com/hs-fs/hubfs/Ignite%20Blog%20(8)%20copy%202.png?length=420&upsize=true&upscale=true&name=Ignite%20Blog%20(8)%20copy%202.png)](https://blog.carusele.com/beauty-influencer-campaigns-are-filters-on-instagram-and-other-social-platforms-normal) ##### [Beauty Influencer Campaigns: Are Filters on Social Media Normal?](https://blog.carusele.com/beauty-influencer-campaigns-are-filters-on-instagram-and-other-social-platforms-normal) Social media users are watching beauty influencers at a much higher rate than many might initially imagine. Not only are people (primarily women) watching beauty influencers, but they are taking... August 25, 2022 [![Best Practices in Hand Selecting Social Media Influencers](https://blog.carusele.com/hs-fs/hubfs/Ignite%20Blog%20(8).png?length=420&upsize=true&upscale=true&name=Ignite%20Blog%20(8).png)](https://blog.carusele.com/hand-selecting-social-media-influencers) ##### [Best Practices in Hand Selecting Social Media Influencers](https://blog.carusele.com/hand-selecting-social-media-influencers) We've all been there. You've carefully selected a list of potential influencers to work with, only to have them ghost you or deliver sub-par results. August 11, 2022 [![Latest Instagram Features You Did Not Know About in 2022](https://blog.carusele.com/hs-fs/hubfs/19.png?length=420&upsize=true&upscale=true&name=19.png)](https://blog.carusele.com/latest-instagram-features) ##### [Latest Instagram Features You Did Not Know About in 2022](https://blog.carusele.com/latest-instagram-features) Since Instagram's inception in 2010, the social media platform has undergone a bevy of changes surpassing industry trends and market curves, all while keeping the market by surprise. In fact, that's... July 15, 2022 [![Why Hire Influencers for Your Virtual Event?](https://blog.carusele.com/hs-fs/hubfs/18-1.png?length=420&upsize=true&upscale=true&name=18-1.png)](https://blog.carusele.com/hire-influencers-for-your-virtual-event) ##### [Why Hire Influencers for Your Virtual Event?](https://blog.carusele.com/hire-influencers-for-your-virtual-event) When you're planning a virtual event, it's important to make sure that you have the right mix of speakers and presenters. But what about influencers? June 24, 2022 [![What are Niche Influencers and Why Brands Should Care](https://blog.carusele.com/hs-fs/hubfs/Ignite%20Blog.png?length=420&upsize=true&upscale=true&name=Ignite%20Blog.png)](https://blog.carusele.com/what-are-niche-influencers-and-why-brands-should-care) ##### [What are Niche Influencers and Why Brands Should Care](https://blog.carusele.com/what-are-niche-influencers-and-why-brands-should-care) In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the... May 23, 2022 [![9 Surefire Tips for Tiktok Marketing](https://blog.carusele.com/hs-fs/hubfs/Blog%20Banner%201.png?length=420&upsize=true&upscale=true&name=Blog%20Banner%201.png)](https://blog.carusele.com/tiktok-marketing-tips) ##### [9 Surefire Tips for Tiktok Marketing](https://blog.carusele.com/tiktok-marketing-tips) May 9, 2022 [1](https://blog.carusele.com/author/kate-pauline/page/1) [2](https://blog.carusele.com/author/kate-pauline/page/2) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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