The Carusele blog

Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit

Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an audience...

Educate and Entertain: Creating Content Audiences Want to Engage With

5 Things to Consider When Sending Influencers On Location

It is no secret that influencer marketing is rapidly evolving and brands are looking for ways to engage influencers in a personal experience so they will create authentic, high-quality content and...

Influencer Tips: Image is Everything…

These influencer tips may be just the thing to elevate your influencer marketing career. We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing,...

Successful Influencers Share Tips for those Just Starting Out

If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...

Ambassadors of More Than Just Beauty and Fashion

Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...

These Gender-Bending Influencers are Reshaping the Beauty Industry

The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...