After spinning out of a social media agency, Carusele secures additional funding from investors.
Carusele, an Ignite Social Media standalone company focused on social media content creation, syndication, and distribution sold as packages, announced today that it has secured $500,000 in additional funding from existing and new investors to fuel growth. With the funding, the company will hire additional sales and marketing support, while also increasing its investment in network development and technology to increase efficiency.
The company operated in stealth mode starting in March 2014 before marking its formal launch with an announcement in March 2015 in Austin, Texas. The company has done over 40 programs already for clients including several of the world's largest brands and retailers.
"Content marketing across social media, with guaranteed scale and guaranteed eyeballs, is incredibly difficult for brands to produce on their own," said Jim Tobin, President of Ignite Social Media and Carusele. "What we've done is packaged it up as a media buy, so it's simple to buy, while focusing on high quality content creation. We then let the social web grade all the content, allowing us to syndicate the best performing pieces among them. It's driving measurable results for our clients, including repeated examples of increased sales."
The company also announced today that it expects to sell over $2M of programs in 2015 alone, which would be a fast start for the firm's freshman year.
"We're pleased with how our first year is shaping up, already working with some of the world's best brands," said Carusele co-owner Marcie Brogan. "This investment is the next step in accelerating that growth even further."
Carusele utilizes our handcrafted network of over 5,000 content producers to create high-quality, sharable, branded content and then actively manages it through organic syndication, paid syndication, and aggregation. The result is scaled, targeted audience reach throughout social media. More at: www.carusele.com
About Ignite Social Media
Ignite Social Media created an innovative, specialized approach used to power social media marketing for some of the world's best brands including ConAgra Foods, Walgreens, On the Border, Staples, Lenovo and many more.
As one of North America's first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. More at: www.ignitesocialmedia.com