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As the holiday season approaches, brands ramp up their marketing efforts to tap into consumer spending, and one of the most impactful strategies today is influencer marketing. Influencers hold sway...
Brands are working with influencers more than ever now. There are a few reasons for this – one being that influencers have an engaged audience that they can reach out to, and two because people trust...
We've all been there. You've carefully selected a list of potential influencers to work with, only to have them ghost you or deliver sub-par results.
The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap. For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...