The Carusele blog

The Rise and Rise of Search on Social

Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...

The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

Overcome Ad Clutter With Influencer Marketing

Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

4 Ways to Extend the Lifespan of your Social Media Content

Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...

How to Repurpose Influencer-Generated Content

Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...

New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...

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New Study Proves ROI of Influencer Marketing

Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...