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These Gender-Bending Influencers are Reshaping the Beauty Industry

The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...

Striking the Right Balance With Thumb-Stopping Content
Striking the Right Balance With Thumb-Stopping Content

What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...

Paying Celebs $187K for a Social Post? That’s Just Stupid!

Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...

The Value of Producing Evergreen Content
The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

Overcome Ad Clutter With Influencer Marketing

Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

4 Ways to Extend the Lifespan of your Social Media Content

Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...

Carusele Media Serves 2 Billion Impressions of Native Advertising

Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.

Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.

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