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Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers
Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers

How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...

4 Ways You Think You’re FTC Compliant, But Not

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  

Brands Aren’t Going to Like the FTC’s Next Move on Influencer Marketing

The FTC continues to send warnings, but it won't be long before someone gets more than a hand slap.   For nearly eight years now, the Federal Trade Commission has been consistently, but somewhat...

The FTC and Influencer Campaigns: Carusele’s Stance
The FTC and Influencer Campaigns: Carusele’s Stance

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four...

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