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Social Media Influencers to Follow in 2018
How many social media influencers do you currently follow? Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...
What Makes Influencers Want to Work with Brands?
We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands? About ten years ago, brands started to realize that bloggers and...
The Problems Influencers Encounter When Working with Brands
Carusele influencers open up about some of the struggles they encounter when working with brands.
Influencer Tips: Image is Everything…
These influencer tips may be just the thing to elevate your influencer marketing career. We all know the old adage that a picture is worth a thousand words and in today’s content-driven marketing,...
Successful Influencers Share Tips for those Just Starting Out
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
How to Repurpose Influencer-Generated Content
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...
Paid Influencer Marketing: Please Don't Kill the Golden Goose
Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...
5 Ways to Extend the Life of Your Media Budget
Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...
In Blogging for Business, Which Social Media Metrics Matter?
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...