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How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel...
While the Multi-Channel Network isn't generally new, it's new to the influencer marketing industry.
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