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Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

New Study Proves ROI of Influencer Marketing

Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...

“Influencers” is a lie

The term “influencers,” as often used, is part of a great lie.

Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit

Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...

Hacking Organic Reach Using Content Everywhere™

Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel...

The Dawn of the Multi-Channel Network (MCN)

While the Multi-Channel Network isn't generally new, it's new to the influencer marketing industry.

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