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How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

In Blogging for Business, Which Social Media Metrics Matter?
In Blogging for Business, Which Social Media Metrics Matter?

Measurement matters, but are you measuring the right social media metrics?   Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success,...

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