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How to Measure the ROI of An Influencer Campaign
The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...
New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...