--- title: The Carusele Influencer Marketing Blog | marketing strategy description: marketing strategy | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ##### [Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy](https://blog.carusele.com/influencers-enhance-creative-strategy) Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy. As Influencer marketing becomes a more common practice, brands and agencies are... August 31, 2017 [![Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Seniors-on-Social-1-1.png?length=420&upsize=true&upscale=true&name=Seniors-on-Social-1-1.png)](https://blog.carusele.com/targeting-seniors-influencer-strategy) ##### [Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy](https://blog.carusele.com/targeting-seniors-influencer-strategy) You may be missing crucial opportunities if you're not targeting seniors on social media. July 10, 2017 ##### [What Makes Influencers Want to Work with Brands?](https://blog.carusele.com/makes-influencers-work-with-brands) We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands? About ten years ago, brands started to realize that bloggers and... March 23, 2017 ##### [Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign](https://blog.carusele.com/6-tips-get-influencer-marketing-campaign) In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a... January 8, 2017 [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 ##### [The Change in Influencer Marketing from PR Strategy to Media Strategy](https://blog.carusele.com/change-influencer-marketing-pr-strategy-media-strategy) Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in... September 15, 2016 ##### [Paid Influencer Marketing: Please Don't Kill the Golden Goose](https://blog.carusele.com/paid-influencer-marketing-golden-goose) Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart... June 20, 2016 ##### [Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills](https://blog.carusele.com/content-creation-step-one-audience-targeting-pays-bills) Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns. June 1, 2016 [![5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Custom-Content-Aggregator-3.png?length=420&upsize=true&upscale=true&name=Custom-Content-Aggregator-3.png)](https://blog.carusele.com/ways-extend-life-media-budget) ##### [5 Ways to Extend the Life of Your Media Budget](https://blog.carusele.com/ways-extend-life-media-budget) Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are... May 23, 2016 ##### [Influencers: The Target Audience Brands Can't Afford to Ignore](https://blog.carusele.com/influencers-target-audience-brand-cant-ignore) How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like... May 3, 2016 [1](https://blog.carusele.com/tag/marketing-strategy/page/1) [2](https://blog.carusele.com/tag/marketing-strategy/page/2) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. 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