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Get Creative with Your Creative: How to Use Influencers to Enhance Your Creative Strategy

Providing your influencers with an even balance of direction and creative freedom can elevate your creative strategy.   As Influencer marketing becomes a more common practice, brands and agencies are...

Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy

You may be missing crucial opportunities if you're not targeting seniors on social media.  

What Makes Influencers Want to Work with Brands?

We've understood why marketers are working with influencers, but what makes an influencer want to continue to work with brands?   About ten years ago, brands started to realize that bloggers and...

Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign

In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind.   As a retailer, you probably already know that influencer marketing is a...

Three Reasons Influencer Marketing Must Be More than Just PR
Three Reasons Influencer Marketing Must Be More than Just PR

While PR is an effective tool, influencer marketing plays a much bigger role in the future.   PR used to involve sending a press release to newspapers, magazines and TV networks — traditional...

The Change in Influencer Marketing from PR Strategy to Media Strategy

Why influencer marketing should be considered part of a long-term media strategy.   "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...

Paid Influencer Marketing: Please Don't Kill the Golden Goose

Aesop’s Fable proves a valuable lesson about paid influencer marketing.   There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...

Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.  

5 Ways to Extend the Life of Your Media Budget
5 Ways to Extend the Life of Your Media Budget

Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life.   Content marketing is a growing practice with huge upside --- yet marketers are...

Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience.   Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

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