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Five Unique Ways to Engage Influencers
Erin Ledbetter, VP of Carusele, points out 5 unique ways brands can work with and engage influencers. Capitalizing on the incredible popularity of social media, more and more brands are turning to...
6 Ways Brands Can Win At Social Media Influencer Marketing
Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts. Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe...
The Best Way to Work With Influencers
“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”
Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing
If you want to maximize your influencer marketing strategy, don't stop reading. If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...
Brand Influencer Marketing on the Rise for 2017
Brand influencer marketing campaigns are gaining more and more attention in the upcoming year. So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...
Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign
In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a...
Five Trends that Will Impact Influencer Marketing in 2017
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
Why Organic Reach is Still Important to Influencer Marketing
Don't dismiss organic reach just yet... Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...