How to Engage Generation Z with Influencer Marketing
While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z.
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
You may be missing crucial opportunities if you're not targeting seniors on social media.
Influencers: The Target Audience Brands Can't Afford to Ignore
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
New Study Proves ROI of Influencer Marketing
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...