Carusele announced today that it has served an estimated 4 billion impressions of native advertising for its clients since launching in January of 2015.
The company provides specialized influencer marketing campaigns for large brands and retailers that involve testing each piece of content in real time and then syndicating only the best performing content to very specific target audiences. Carusele offers both guaranteed content creation and guaranteed reach to its clients.
“Most influencer marketing hasn’t evolved in years with brands getting influencer content and social shares of that content. But as the industry becomes more targeted, data-driven and strategic, we’ve built Carusele to optimize programs in real time,” said Jim Tobin, president of Carusele Media. “Our process is successful because we’re able to score and identify top performing content in real time and then amplify that content to the audiences it matters to the most.”
The company made its formal launch at an announcement in 2015 during SXSW in Austin, Texas. Since beginning, the team has worked on over 115 Carusele programs for well-known consumer brands.
“People are consuming content in a different way now, and our system is helping brands reach the right audience in the right place. We’re also working on developing new algorithms that help brands measure the success of their campaigns in a whole new way,” Tobin said.
Carusele, which won the 2017 Small Agency of the Year Award at the Shorty Awards, utilizes a hand-crafted network of over 7,500 content producers to produce premium influencer campaigns for leading brands and retailers. The company was spun out of Ignite Social Media (the 2016 Social Media Agency of the Year Worldwide) in 2015. More at: www.carusele.com.