Why You Need to Stop Boosting Your Influencer Content
Boosting Influencer Marketing Content
Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?
This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing. {% video_player "embed_player"...
Will Big Changes to Instagram Negatively Impact The User Experience?
Last week Facebook hosted its annual F8 conference, which is typically accompanied by major announcements for the developers and entrepreneurs in attendance, and this year was no different. Even...
Elements of a Good Influencer Contract
It's common knowledge that brands need to define their relationship with influencer partners and to do that, most will engage a legal team (or influencer agency with contracting capabilities) to...
How Paid Media Drove Measurable Influencer Marketing Results for Sabra
The Rise in Paid Media Influencer Strategies While there are still those out there that rely on traditional influencer marketing methods, it's becoming more and more common for...
Infographic: The Influencer Marketing Process
Everything you need to know to run a successful influencer marketing campaign. Influencer marketing isn't easy. For an industry that's been continuously evolving for over a decade, you'd think...
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle...
Meaningful Influencer Marketing Metrics You're Likely Not Using
This article originally appeared on Forbes, on April 16, 2019
Influencer Marketing Companies: Which Type is Right for Your Brand?
As investment in influencer marketing grows to nearly $2 billion dollars this year, many brands are searching for the right partner to help them execute their influencer programs. In the last...
How the Hate Follow Impacts Your Influencer Marketing
What is a hate-follow on social media? And why does it matter for influencer marketing? {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False,...