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Will Social Media Influencers Drive Voter Turnout in the 2024 Election?
Will Social Media Influencers Drive Voter Turnout in the 2024 Election?

Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney...

How to Get Influencer Content on the Explore or For You Page
How to Get Influencer Content on the Explore or For You Page

Today, most brands know they can’t reach all of their followers with a social media post. The percentages on Facebook are famously below 2%. Instagram and TikTok are a bit better, but the vast...

15 Tips for Beauty Brands Doing Influencer Marketing
15 Tips for Beauty Brands Doing Influencer Marketing

We have a lot of experience working with beauty brands doing influencer marketing. Over the years, we've seen some trends across the industry, whether you’re a drugstore brand operating at a lower...

When Influencers Behave Badly: Brand Protections
When Influencers Behave Badly: Brand Protections

Working with influencers can be super helpful for getting your brand out there and beginning to drive business results with this trusted method. But sometimes influencers do stuff that makes their...

4 Ways To Measure Sales Lift at Retail from Influencer Marketing
4 Ways To Measure Sales Lift at Retail from Influencer Marketing

One of the more challenging questions we get asked as an influencer marketing agency is, “Can you measure sales lift at a retail from influencer marketing?”

How to Dominate Influencer Outreach and Hiring
How to Dominate Influencer Outreach and Hiring

The power of influencer marketing is undeniable. Collaborating with the right social media influencers can propel your brand's reach, engagement, and sales to new heights.

Understanding Creator Burnout and Mental Health in Influencers
Understanding Creator Burnout and Mental Health in Influencers

In recent years, influencer marketing has taken the digital advertising world by storm. Brands collaborate with content creators to promote their products or services, capitalizing on the trust and...

What Makes for a Good Influencer Marketing Agency Client
What Makes for a Good Influencer Marketing Agency Client

A good client is one that’s hard to find. Today, master the art of being a top-notch client and learn how it impacts both campaign managers and influencers in the marketing realm.

Top 6 Rising Trends for Influencers this 2023
Top 6 Rising Trends for Influencers this 2023

Social influencers have truly altered the dynamic of digital marketing — from TikTok videos to Instagram stories, influencers have become the most effective way of marketing products and services in...

Six Inspiring Female Health Influencers to Follow Today
Six Inspiring Female Health Influencers to Follow Today

Want to be inspired when scrolling on Instagram? It’s time to inject some serious female empowerment into your feed this Women’s History Month.

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