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How to Measure Influencer Sales at Retail
How to Measure Influencer Sales at Retail

Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But when it comes to influencer marketing,...

Who Cares If An Influencer Bought Followers?
Who Cares If An Influencer Bought Followers?

Are Fake followers a crisis for the influencer industry?  This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...

Four Influencer Marketing Lessons Learned From Fyre Festival
Four Influencer Marketing Lessons Learned From Fyre Festival

If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...

Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit
Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit

Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...

Is It Easy to Measure Influencer Marketing for eCommerce?
Is It Easy to Measure Influencer Marketing for eCommerce?

Question for you - Is it easy to measure influencer marketing for eCommerce brands? 

Do Fake Followers Really Matter?
Do Fake Followers Really Matter?

I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?

How A New Brand Drove eCommerce Sales with Influencer
How A New Brand Drove eCommerce Sales with Influencer

Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through influencer marketing and e-commerce. In this case, as you can see in some of the...

How to Use Influencers For A Regional Campaign
How to Use Influencers For A Regional Campaign

Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local...

Educate and Entertain: Creating Content Audiences Want to Engage With
Educate and Entertain: Creating Content Audiences Want to Engage With

5 Considerations to Help Simplify Influencer Content Approvals
5 Considerations to Help Simplify Influencer Content Approvals

We've covered trends in the influencer industry a lot and you may have seen our recent predictions for influencer marketing for 2019. One thing we haven't talked about much though is the growing...

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