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Influencer Marketing News You Should Know, July 2026
Two-thirds of brands are spending real money on influencer marketing and still can't tell you whether it worked, and somehow that's the optimistic part of this week's data.
Influencer Marketing News You Should Know June 2026
A lot is moving in influencer marketing right now. New laws, shifting budget strategies, platform bets, and at least one lawsuit brands should be paying close attention to. Here's a rundown of what's...
Is Your Influencer Marketing Strategy Built on Outdated Thinking?
By Susan Flower Influencer marketing has matured significantly over the last several years—but a lot of the assumptions guiding how brands and agencies use it haven't kept pace. The result is a...
TikTok Shop Advertising: What Brands Need to Know About Costs, Strategy, and Logistics
TikTok Shop has quickly become a major e-commerce channel for brands looking to reach younger audiences and capitalize on viral trends. But navigating the platform's advertising costs, creator...
Asking Crucial Questions of Influencers & Brands During a National Crisis
National crises expose the limits of digital culture, especially for influencers and brands built around constant visibility and authenticity. When the marketing playbook meets real-world trauma, the...
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The Power Influencers Have on 2024 Holiday Sales: 13 Stats Every Marketer Should Know
As the holiday season approaches, brands ramp up their marketing efforts to tap into consumer spending, and one of the most impactful strategies today is influencer marketing. Influencers hold sway...
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Perfect Timing: When to Secure Influencer for Your Holiday Campaigns
As the air turns crisp, savvy marketers are already turning their attention to the most wonderful time of the year—the holiday season. But while visions of sugarplums may not yet be dancing in...
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What Will Influencer Marketing Look Like in 2025
The Current State of Influencer Marketing
How Much Do Social Media Influencers Really Earn?
In recent years, social media influencers have captured the attention of brands and audiences alike. Their ability to sway consumer behavior and foster brand loyalty has led to lucrative...
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What's the Difference Between a Social Media Influencer and a Content Creator?
DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within...