Are Brands Moving Away from Influencer Marketing?
Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...
How to Run TikTok Ads with Influencers
As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...
Why Influencers are Intentionally Producing Less Sponsored Content
As recent studies have shown a 30% decline in Instagram usage of #ad over the last year, many have attributed this drop a result of the coronavirus pandemic. However, we at Carusele believe that...
10 TikTok Accounts to Follow
Last month, TikTok continued its reign with a 4.5% increase in number of downloads compared to the previous month. Because of this, more and more brands are looking to create TikTok accounts and ...
Influencer Fraud: The New Way Some Influencers Are Scamming the System
The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on...
Shopper Marketing Success Using Influencers
Influencer marketing has heavily evolved over the past 15 years from a blogging tactic into a full full blown digital marketing strategy. It's also one of the the most popular forms of digital...
Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy
As government officials continue to discuss how to slowly reopen the country, it's also time for marketers to revisit and discuss their 2020 influencer strategy. Not only do plans need to be...
5 Influencer Marketing Best Practices to Follow Amid COVID-19
While influencer marketing has historically always had its challenges, COVID-19 has raised even more issues for the industry. However, when done properly, campaigns can perform well as we're...
A Comprehensive Guide to Setting Your Influencer Marketing Strategy
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely...
4 Ways Brands Can Leverage Influencer Instagram Stories
There is no denying that influencer marketing has become a powerhouse for brand advertising over the last few years. The increase in both social platforms and users (Hello TikTok!?) has caused...