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Somewhere right now, a brand is writing a check for $10 million to run a 30-second Super Bowl ad that most people will forget by halftime, while the influencer marketing channel sitting next to it in...
The influencer marketing industry just handed regulators, plaintiffs' attorneys, and brand legal teams three separate reasons to pay closer attention, and none of them are going away quietly.
Two-thirds of brands are spending real money on influencer marketing and still can't tell you whether it worked, and somehow that's the optimistic part of this week's data.
A lot is moving in influencer marketing right now. New laws, shifting budget strategies, platform bets, and at least one lawsuit brands should be paying close attention to. Here's a rundown of what's...
By Susan Flower Influencer marketing has matured significantly over the last several years—but a lot of the assumptions guiding how brands and agencies use it haven't kept pace. The result is a...
TikTok Shop has quickly become a major e-commerce channel for brands looking to reach younger audiences and capitalize on viral trends. But navigating the platform's advertising costs, creator...
National crises expose the limits of digital culture, especially for influencers and brands built around constant visibility and authenticity. When the marketing playbook meets real-world trauma, the...
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As the holiday season approaches, brands ramp up their marketing efforts to tap into consumer spending, and one of the most impactful strategies today is influencer marketing. Influencers hold sway...
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As the air turns crisp, savvy marketers are already turning their attention to the most wonderful time of the year—the holiday season. But while visions of sugarplums may not yet be dancing in...
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The Current State of Influencer Marketing