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DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within...
At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop...
As a leading influencer marketing agency, the team at Carusele is proud to help brands leverage strategic partnerships to drive remarkable results. In a recent interview, our colleagues at Ignite...
You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break...
Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney...
Today, most brands know they can’t reach all of their followers with a social media post. The percentages on Facebook are famously below 2%. Instagram and TikTok are a bit better, but the vast...
We have a lot of experience working with beauty brands doing influencer marketing. Over the years, we've seen some trends across the industry, whether you’re a drugstore brand operating at a lower...
Working with influencers can be super helpful for getting your brand out there and beginning to drive business results with this trusted method. But sometimes influencers do stuff that makes their...
One of the more challenging questions we get asked as an influencer marketing agency is, “Can you measure sales lift at a retail from influencer marketing?”
The power of influencer marketing is undeniable. Collaborating with the right social media influencers can propel your brand's reach, engagement, and sales to new heights.