Engagement Pods are Messing With Your Influencer Campaign
Engagement pods are not new, but usage seems to be increasing. If you haven’t paid attention to pods in the past, you may want to now. What Are Engagement PODs?
Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads
Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
Brands Looped into Another Scam: The Latest Influencer Ploy
Why Influencer Led Loop Giveaways are Bad for Your Brand Influencer loop giveaways continue to evolve into complex schemes to growing followings and generate engagement. This is done by partnering...
In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond
Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and...
Carusele to Host Live Q&A with Influencer Marketing Experts
Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...
5 Most Frequently Asked Influencer Marketing Questions
Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...
Are Brands Moving Away from Influencer Marketing?
Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...
How to Run TikTok Ads with Influencers
As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...
Why Influencers are Intentionally Producing Less Sponsored Content
As recent studies have shown a 30% decline in Instagram usage of #ad over the last year, many have attributed this drop a result of the coronavirus pandemic. However, we at Carusele believe that...
10 TikTok Accounts to Follow
Last month, TikTok continued its reign with a 4.5% increase in number of downloads compared to the previous month. Because of this, more and more brands are looking to create TikTok accounts and ...