Tips for Selecting an Influencer Marketing Agency
Choosing the Right Influencer Marketing Agency Isn't Easy As interest in influencer marketing has soared over the last several years, so has the number of agencies that promise to help brands get...
Quality Influencer Audience Analysis Available with Carusele's New Rating System
New system allows clients to see the quality of a given influencers' audience based on real-time data insights Today we're proud to announce the release of our enhanced rating system that provides...
Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers
How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...
80+ Influencer Marketing Statistics to Help Plan for 2020
Finalize your 2020 strategy armed with these influencer marketing stats We're two months away from entering the new year, but have you finalized your 2020 influencer marketing plan? Whether you're...
Top Issues with Influencer Marketing that Brands Created
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019
The Problem with Foot Traffic Studies in Influencer Marketing
Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...
Not All Influencer Content Influences; How to Find Your Top-Performing Assets
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer...
Brand Ambassador Programs: How to Turn Influencers into Ambassadors
Influencer ambassador programs can make your marketing more EFFICIENT Having been around for 15 years or so, influencer marketing now has strategies that can be executed many different ways by...
Turning Your Influencer Pilot Program into a Cost-Effective Strategy
How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...
Influencer Scams: How to Protect Your Brand
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...