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What Will Influencer Marketing Look Like in 2025
The Current State of Influencer Marketing
How Much Do Social Media Influencers Really Earn?
In recent years, social media influencers have captured the attention of brands and audiences alike. Their ability to sway consumer behavior and foster brand loyalty has led to lucrative...
What's the Difference Between a Social Media Influencer and a Content Creator?
DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within...
Why Follower Counts Don't Matter in Influencer Marketing
At Carusele, we've led the charge for data-driven influencer marketing that prioritizes authentic engagement over vanity metrics. Our latest data provides even more evidence that brands need to stop...
Influencer Marketing Insights from the Team at Big Lots
As a leading influencer marketing agency, the team at Carusele is proud to help brands leverage strategic partnerships to drive remarkable results. In a recent interview, our colleagues at Ignite...
What is Deinfluencing and Should Brands Be Worried About This Trend?
You may have heard rumblings in the influencer marketing world about something called “deinfluencing.” What exactly is this trend and should brands using influencer marketing be worried? We'll break...
Will Social Media Influencers Drive Voter Turnout in the 2024 Election?
Our recent conversation explored the growing role of influencers in presidential campaigns and whether their impact will expand in 2024. I had the chance to speak with Susan Flower and Courtney...
How to Get Influencer Content on the Explore or For You Page
Today, most brands know they can’t reach all of their followers with a social media post. The percentages on Facebook are famously below 2%. Instagram and TikTok are a bit better, but the vast...
15 Tips for Beauty Brands Doing Influencer Marketing
We have a lot of experience working with beauty brands doing influencer marketing. Over the years, we've seen some trends across the industry, whether you’re a drugstore brand operating at a lower...
When Influencers Behave Badly: Brand Protections
Working with influencers can be super helpful for getting your brand out there and beginning to drive business results with this trusted method. But sometimes influencers do stuff that makes their...