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In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the...
For marketing professionals, TikTok offers a wealth of content to analyze. There's a virtual ocean of declared data and actionable metrics ripe for the picking. The only problem? Given that TikTok is...
Influencer marketing budgets are growing quickly in 2022 and $15 billion is expected to be spent, but many programs are still being launched without being well thought out. To avoid wasting your...
Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature...
This article appeared first in Forbes.
2022 planning is underway... and might even be finished if your influencer marketing teams have been able to get ahead of the game. But don't dot those I's and cross those T's just yet. After another...
When it comes to identifying the right influencers to represent your brand, [audience] size isn’t everything. The number of followers an influencer has does not directly correlate with success and...
How Many Influencers Can I Get With My Budget? This is a very common question we receive from brands, and depending on who you're talking to and the agency's unique approach to influencer marketing,...
Today, it seems that nearly all agencies profess to being able to handle your influencer marketing. Public relations firms, digital agencies, media buying agencies... They all seem to have an...
