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Benchmarks for Influencer Marketing Campaigns
Benchmarks for Influencer Marketing Campaigns

Influencer marketing comes in many forms and generally operates on channels neither the influencer nor the marketer controls. As a result, finding industry standards in a world filled with...

5 Ways to Tell If Your Influencer is Influential
5 Ways to Tell If Your Influencer is Influential

Are your influencers likely to actually influence behavior? 

In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing

More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also

How Facebook Premieres Can Help Improve Influencer Live Streams
How Facebook Premieres Can Help Improve Influencer Live Streams

Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...

New Research Suggests Snapchat Isn't Dead
New Research Suggests Snapchat Isn't Dead

If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.

Urban Outfitters Promotes Influencer Halloween Costume
Urban Outfitters Promotes Influencer Halloween Costume

Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.

Saturation Rate: The Next Influencer Marketing Metric
Saturation Rate: The Next Influencer Marketing Metric

4 Tactical Ways to Improve Your Influencer Marketing Efforts
4 Tactical Ways to Improve Your Influencer Marketing Efforts

The 2018 Mystery Trip: Where Are We Going?
The 2018 Mystery Trip: Where Are We Going?

Tomorrow is one of the best days of the year! It's our annual Mystery Trip where both of our offices in Raleigh and in Detroit show up at the airport very early in the morning and learn where...

The Double Lives of Influencers
The Double Lives of Influencers

You may think you know your influencers, but did you know that many of them are living double lives?

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