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Should Brands Create Products With Influencers?
Should Brands Create Products With Influencers?

Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own...

Three Areas of Influencer Marketing Brand Lawyers Struggle With
Three Areas of Influencer Marketing Brand Lawyers Struggle With

This article originally appeared on Forbes, on May 29, 2019

What Is An Influencer?
What Is An Influencer?

How Do You Define the Term Influencer? Influencers are typically people with a large social following who are hired by brands to endorse their products or services, almost like a product placement...

Why You Need to Stop Boosting Your Influencer Content
Why You Need to Stop Boosting Your Influencer Content

Boosting Influencer Marketing Content

Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?
Is Your Brand Reputation at Risk Because of Your Influencer Partnerships?

This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing. {% video_player "embed_player"...

Will Big Changes to Instagram Negatively Impact The User Experience?
Will Big Changes to Instagram Negatively Impact The User Experience?

Last week Facebook hosted its annual F8 conference, which is typically accompanied by major announcements for the developers and entrepreneurs in attendance, and this year was no different. Even...

Elements of a Good Influencer Contract
Elements of a Good Influencer Contract

It's common knowledge that brands need to define their relationship with influencer partners and to do that, most will engage a legal team (or influencer agency with contracting capabilities) to...

How Paid Media Drove Measurable Influencer Marketing Results for Sabra
How Paid Media Drove Measurable Influencer Marketing Results for Sabra

The Rise in Paid Media Influencer Strategies While there are still those out there that rely on traditional influencer marketing methods, it's becoming more and more common for...

Infographic: The Influencer Marketing Process
Infographic: The Influencer Marketing Process

Everything you need to know to run a successful influencer marketing campaign. Influencer marketing isn't easy. For an industry that's been continuously evolving for over a decade, you'd think...

Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity

If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle...

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