As investment in influencer marketing grows to nearly $2 billion dollars this year, many brands are searching for the right partner to help them execute their influencer programs. In the last...
What is a hate-follow on social media? And why does it matter for influencer marketing? {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True, viral_sharing=False,...
With more than 150 influencer marketing campaigns under our belts, we know a thing or two about what works, and what doesn't. Don’t let these common mistakes derail your influencer marketing...
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...
Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the...
Company’s iStack Algorithm Surfaces “Influential Creators” Across Campaigns and Categories Carusele, a leading influencer marketing agency, recently presented over 100 influencers with 2019...
As an influencer marketing agency that's run hundreds of influencer campaigns over the years, and won quite a few awards for influencer marketing ourselves, we know a thing or two about what...