Do Fake Followers Really Matter?
I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?
How A New Brand Drove eCommerce Sales with Influencer
Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through influencer marketing and e-commerce. In this case, as you can see in some of the...
How to Use Influencers For A Regional Campaign
Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local...
5 Considerations to Help Simplify Influencer Content Approvals
We've covered trends in the influencer industry a lot and you may have seen our recent predictions for influencer marketing for 2019. One thing we haven't talked about much though is the growing...
5 Things to Consider When Sending Influencers On Location
It is no secret that influencer marketing is rapidly evolving and brands are looking for ways to engage influencers in a personal experience so they will create authentic, high-quality content and...
4 Events in 2018 That Have Helped Evolve the Influencer Marketing Industry
As 2018 winds down, now's a great time to reflect on the past year and look at four major occurrences in the influencer marketing world worth learning from.
33 Questions to Ask Your Influencer Marketing Agency Before Signing a Contract
Influencer Marketing Hub did a study in 2017 that found more than 420 new influencer marketing agencies opened in 2017 alone. While this modern-day gold rush is a positive sign that the influencer...
2019 Influencer Marketing Predictions
As we're getting ready to wrap up 2018, I want to share with you some predictions for where we think influencer marketing is going in 2019.
The Secret to Finding Great Influencer Content
There is, in fact, a secret to finding great influencer content... do you know it?