This guest post was written by NG Gordon of DearMishuDad Social media influencers have dreams — many beautiful (for them) dreams. Something like “what will you do when grow up” kind of dreams, and...
Choosing the Right Influencer Marketing Agency Isn't Easy As interest in influencer marketing has soared over the last several years, so has the number of agencies that promise to help brands get...
New system allows clients to see the quality of a given influencers' audience based on real-time data insights Today we're proud to announce the release of our enhanced rating system that provides...
How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...
Finalize your 2020 strategy armed with these influencer marketing stats We're two months away from entering the new year, but have you finalized your 2020 influencer marketing plan? Whether you're...
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019
Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer...
Influencer ambassador programs can make your marketing more EFFICIENT Having been around for 15 years or so, influencer marketing now has strategies that can be executed many different ways by...
How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...