"I Want Measurable ROI on My Influencer Investment"
I hear this so often on calls with prospects. And I admire marketers who want to drive real business results with influencer marketing or any other tactic. After all, why would we invest in...
5 Things You Should Stop Doing to Better Your Influencer Career
Our day job here at Carusele includes hiring influencers for some of the best-known brands in the world, and most of whom we deal with are professionals who produce excellent content and pay close...
6 Solutions to Your Top Influencer Marketing Problems
2020 is predicted to be a huge year for influencer marketing, with 60% of marketers planning to increase their influencer budgets. Still, that doesn't mean there aren't lingering problems and...
TikTok vs Vine: How Long Will TikTok Last?
What Is TikTok's Shelf Life, Considering Vine Withered And Died? TikTok, the entertaining short-form video app, grew massively last year and is well-positioned for a strong 2020. But it's hard not...
Guest Post: There are four types of brands that do business with Influencers, and they are all adorable!
This guest post was written by NG Gordon of DearMishuDad Social media influencers have dreams — many beautiful (for them) dreams. Something like “what will you do when grow up” kind of dreams, and...
Tips for Selecting an Influencer Marketing Agency
Choosing the Right Influencer Marketing Agency Isn't Easy As interest in influencer marketing has soared over the last several years, so has the number of agencies that promise to help brands get...
Quality Influencer Audience Analysis Available with Carusele's New Rating System
New system allows clients to see the quality of a given influencers' audience based on real-time data insights Today we're proud to announce the release of our enhanced rating system that provides...
Latest FTC Requirements for Influencers Have Major Implications for Brand Marketers
How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...
80+ Influencer Marketing Statistics to Help Plan for 2020
Finalize your 2020 strategy armed with these influencer marketing stats We're two months away from entering the new year, but have you finalized your 2020 influencer marketing plan? Whether you're...
Top Issues with Influencer Marketing that Brands Created
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019