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Beauty Influencers Brands Should Consider in 2019
Beauty Influencers Brands Should Consider in 2019

Our picks for the top beauty influencers brands should consider in 2019 are made up of talented creators who have mastered the creation of gorgeous yet attainable make-up looks. They inspire...

Instagram Influencers with Highly Engaged Audiences
Instagram Influencers with Highly Engaged Audiences

You won't find Kylie Jenner on this list. But in our list of the top Instagram Influencers for brands to partner with you will find talented who have proven they're able to drive measurable...

The College Admission Scandal's Impact on Influencer Marketing and Brand Safety
The College Admission Scandal's Impact on Influencer Marketing and Brand Safety

Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous...

Handling Inbound Influnecer Requests: How to Evaluate Their Value
Handling Inbound Influnecer Requests: How to Evaluate Their Value

In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce...

9 Influencer Marketing Metrics to Impress Your C-Suite; Free, On-Demand Masterclass
9 Influencer Marketing Metrics to Impress Your C-Suite; Free, On-Demand Masterclass

Over the past few years, data has consistently shown that the number one issue brand marketers have with influencer marketing is the ability to meaningfully measure success. Instead, everyone...

5 Influencer Marketing Metrics You Aren't Using, But Should Be
5 Influencer Marketing Metrics You Aren't Using, But Should Be

This article originally appeared on Forbes, on March 4, 2019

5 Recipe Content Creators You Should Follow
5 Recipe Content Creators You Should Follow

We’re always looking out for content creators that not only create gorgeous content but are able to craft a recipe that drives engagement.  Through our work with a variety of food, retail and CPG...

Why Influencer Reach is Irrelevant
Why Influencer Reach is Irrelevant

On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...

3 Influencer Marketing Examples Driving Real Business Results
3 Influencer Marketing Examples Driving Real Business Results

Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated...

5 Reasons to Build a Campaign Around Micro Influencers
5 Reasons to Build a Campaign Around Micro Influencers

Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success for influencer marketing. In our personal opinion, ...

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