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Since Instagram's inception in 2010, the social media platform has undergone a bevy of changes surpassing industry trends and market curves, all while keeping the market by surprise. In fact, that's...
When you're planning a virtual event, it's important to make sure that you have the right mix of speakers and presenters. But what about influencers?
In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the...
For marketing professionals, TikTok offers a wealth of content to analyze. There's a virtual ocean of declared data and actionable metrics ripe for the picking. The only problem? Given that TikTok is...
Influencer marketing budgets are growing quickly in 2022 and $15 billion is expected to be spent, but many programs are still being launched without being well thought out. To avoid wasting your...
Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature...
This article appeared first in Forbes.
2022 planning is underway... and might even be finished if your influencer marketing teams have been able to get ahead of the game. But don't dot those I's and cross those T's just yet. After another...
When it comes to identifying the right influencers to represent your brand, [audience] size isn’t everything. The number of followers an influencer has does not directly correlate with success and...
