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7 Unexpected Brands Successfully Leveraging Influencer Marketing
7 Unexpected Brands Successfully Leveraging Influencer Marketing

Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...

4 Ways to Optimize Your Influencer Marketing Programs
4 Ways to Optimize Your Influencer Marketing Programs

OPTIMIZING Influencer Marketing PROGRAMS in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...

Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts
Why Marketers Shouldn't Be Concerned About Instagram Hiding Like Counts

What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8...

Evaluating Influencer Performance: 5 Things to Consider
Evaluating Influencer Performance: 5 Things to Consider

Unlike typical marketing campaigns, influencer marketing adds an additional level of complexity; the influencer. Get it right, and you have a highly efficient marketing campaign. Get it wrong, and...

3 Questions CEOs Should Be Asking Their Influencer Marketing Teams
3 Questions CEOs Should Be Asking Their Influencer Marketing Teams

What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced...

How to Measure the ROI of An Influencer Campaign
How to Measure the ROI of An Influencer Campaign

The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...

The Ultimate Checklist for Vetting Influencer Partners
The Ultimate Checklist for Vetting Influencer Partners

Vetting Influencers for Marketing Programs isn't Easy Whether you're manually digging through social media channels, using a tool, or partnering with an agency, identifying the right influencers...

UPDATE: Why Influencers Are Increasingly Walking Away From Managers
UPDATE: Why Influencers Are Increasingly Walking Away From Managers

Over the last couple of years, more and more influencers have hired managers to handle the business side of influencer marketing, but now influencers are starting to understand why it's a bad idea...

4 Reasons Brands Should Care About Fashion Ambitionist’s Viral Instagram Proposal
4 Reasons Brands Should Care About Fashion Ambitionist’s Viral Instagram Proposal

Influencer Marketing is Under Scrutiny Again Because of One Influencer When fashion influencer Marissa Fuchs’s marriage proposal started to play out across Instagram on her @fashionambitionist...

Instagram Stories Tips and Tricks for Influencer Marketing
Instagram Stories Tips and Tricks for Influencer Marketing

Instagram is a special channel in the influencer world. It’s a magical place where people share their most beautiful, inspirational and aspirational images and videos. Within each carefully...

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