Instagram is a special channel in the influencer world. It’s a magical place where people share their most beautiful, inspirational and aspirational images and videos. Within each carefully...
What are Branded Hashtags? Branded hashtags are hashtags that are brand specific that help people following a conversation thread to know what someone is talking about in shorthand notation....
Over the last couple of months, Carusele has been approached a number of times by brands who were considering the possibility of partnering with influencers to create and promote their own...
This article originally appeared on Forbes, on May 29, 2019
How Do You Define the Term Influencer? Influencers are typically people with a large social following who are hired by brands to endorse their products or services, almost like a product placement...
Boosting Influencer Marketing Content
This past week, numerous YouTubers have been called out in the news for different issues, which led me to this about brand reputation and influencer marketing. {% video_player "embed_player"...
Last week Facebook hosted its annual F8 conference, which is typically accompanied by major announcements for the developers and entrepreneurs in attendance, and this year was no different. Even...
It's common knowledge that brands need to define their relationship with influencer partners and to do that, most will engage a legal team (or influencer agency with contracting capabilities) to...
The Rise in Paid Media Influencer Strategies While there are still those out there that rely on traditional influencer marketing methods, it's becoming more and more common for...