Is Influencer Harassment an Issue? How Brands Can Protect Influencers
Is Influencer Harassment an Issue Across the Industry? Earlier this year, our influencer marketing team came across several stories of extreme influencer harassment that had us worried about the...
The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support
Organic-Only Influencer Strategies ≠ ROI As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even...
3 Ways Clubhouse Can Secure Its Future
Clubhouse has been consistently gaining more and more attention these past few months. The network has amassed over 10M weekly active users and has competitors such as Twitter and Facebook looking...
Should Brands Pay Influencers?
The Industry Has Not Normalized Paying Influencers To pay or not to pay? Is free product enough to get an influencer to write about your brand? The answer is almost always NO! At least not if you...
The Pros and Cons of Influencers Joining Unions
As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...
Fake Famous Exposes How Amateur Influencer Marketing Hurts the Industry
There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...