2022 planning is underway... and might even be finished if your influencer marketing teams have been able to get ahead of the game. But don't dot those I's and cross those T's just yet. After...
When it comes to identifying the right influencers to represent your brand, [audience] size isn’t everything. The number of followers an influencer has does not directly correlate with success and...
How Many Influencers Can I Get With My Budget? This is a very common question we receive from brands, and depending on who you're talking to and the agency's unique approach to influencer...
Today, it seems that nearly all agencies profess to being able to handle your influencer marketing. Public relations firms, digital agencies, media buying agencies... They all seem to have an...
The first social networks began rolling out over 20 years ago, but those that reign today are vastly different than the ones that helped the phenomenon emerge. One could even say that social media...
2020 made a significant impact on the state of social media, evolving trends, and what the world deems important in life and from brands. These trends carried over into 2021 and many of them...
Is Influencer Harassment an Issue Across the Industry? Earlier this year, our influencer marketing team came across several stories of extreme influencer harassment that had us worried about the...
