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Best Practices in Hand Selecting Social Media Influencers
We've all been there. You've carefully selected a list of potential influencers to work with, only to have them ghost you or deliver sub-par results.
Latest Instagram Features You Did Not Know About in 2022
Since Instagram's inception in 2010, the social media platform has undergone a bevy of changes surpassing industry trends and market curves, all while keeping the market by surprise. In fact, that's...
Why Hire Influencers for Your Virtual Event?
When you're planning a virtual event, it's important to make sure that you have the right mix of speakers and presenters. But what about influencers?
What are Niche Influencers and Why Brands Should Care
In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the...
Finding Key Influencers Using TikTok-Specific Analytics
For marketing professionals, TikTok offers a wealth of content to analyze. There's a virtual ocean of declared data and actionable metrics ripe for the picking. The only problem? Given that TikTok is...
10 Questions to Ask Your Influencer Marketing Manager
Influencer marketing budgets are growing quickly in 2022 and $15 billion is expected to be spent, but many programs are still being launched without being well thought out. To avoid wasting your...
Instagram Collab Feature: Everything You Need to Know
Your social media synergy is about to level up! Instagram now allows creators to collaborate on posts and reels by sending an invitation to fellow creators or brands, thanks to this new feature...
10 Secrets Of Successful Influencer Contracts
This article appeared first in Forbes.
8 Ways to Upgrade Your Influencer Marketing Strategy in 2022
2022 planning is underway... and might even be finished if your influencer marketing teams have been able to get ahead of the game. But don't dot those I's and cross those T's just yet. After another...