One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...
Today, we have a warning for our influencer friends and partners: Start watching your Saturation Rate.
(HINT: Those INFLUENCER "Impressions" you're buying probably aren't real) Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...
One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...
Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through...
Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But when it comes to influencer marketing,...
Are Fake followers a crisis for the influencer industry? This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...
Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...
Question for you - Is it easy to measure influencer marketing for eCommerce brands?