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Measuring Specific Product Sales at A Multi-Product Retailer
Measuring Specific Product Sales at A Multi-Product Retailer

One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...

Why Influencers Need to Be Mindful of Their Saturation Rate
Why Influencers Need to Be Mindful of Their Saturation Rate

Today, we have a warning for our influencer friends and partners: Start watching your Saturation Rate. 

What's a Good Influencer CPM?
What's a Good Influencer CPM?

(HINT: Those INFLUENCER "Impressions" you're buying probably aren't real) Remember the good ol' days of social media marketing? The days when you tried hard to build a following on Facebook so you...

Advanced Targeting and Influencer Marketing Can Go Together
Advanced Targeting and Influencer Marketing Can Go Together

One of the things that strikes me as strange in 2019 is the number of people still doing "spray and pray" influencer marketing wherein they do the following: Hire an influencer based on their...

UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite
UPCOMING MASTER CLASS: 9 Influencer Marketing Metrics to Impress Your C-Suite

Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through...

How to Measure Influencer Sales at Retail
How to Measure Influencer Sales at Retail

Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But when it comes to influencer marketing,...

Who Cares If An Influencer Bought Followers?
Who Cares If An Influencer Bought Followers?

Are Fake followers a crisis for the influencer industry?  This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...

Four Influencer Marketing Lessons Learned From Fyre Festival
Four Influencer Marketing Lessons Learned From Fyre Festival

If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...

Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit
Three Ways to Ensure Your Next Influencer Campaign Isn’t Counterfeit

Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...

Is It Easy to Measure Influencer Marketing for eCommerce?
Is It Easy to Measure Influencer Marketing for eCommerce?

Question for you - Is it easy to measure influencer marketing for eCommerce brands? 

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