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The Problem with Foot Traffic Studies in Influencer Marketing
The Problem with Foot Traffic Studies in Influencer Marketing

Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...

Not All Influencer Content Influences; How to Find Your Top-Performing Assets
Not All Influencer Content Influences; How to Find Your Top-Performing Assets

Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer...

Brand Ambassador Programs: How to Turn Influencers into Ambassadors
Brand Ambassador Programs: How to Turn Influencers into Ambassadors

Influencer ambassador programs can make your marketing more EFFICIENT Having been around for 15 years or so, influencer marketing now has strategies that can be executed many different ways by...

Turning Your Influencer Pilot Program into a Cost-Effective Strategy
Turning Your Influencer Pilot Program into a Cost-Effective Strategy

How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...

Influencer Scams: How to Protect Your Brand
Influencer Scams: How to Protect Your Brand

Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...

Partnering with Influencers: How Many Influencers to Hire for a Campaign
Partnering with Influencers: How Many Influencers to Hire for a Campaign

Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a...

New Research Shows #Ad Doesn't Ruin Your Influencer Content
New Research Shows #Ad Doesn't Ruin Your Influencer Content

New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.

Influencer Marketing Will Continue to Flourish Without Instagram Likes
Influencer Marketing Will Continue to Flourish Without Instagram Likes

Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries to its test in which it's hiding the number of likes a given post gets from...

Leveraging Influencer Marketing to Support Retailer Owned Brands
Leveraging Influencer Marketing to Support Retailer Owned Brands

How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...

NYC Influencer Marketing Success with Häagen-Dazs
NYC Influencer Marketing Success with Häagen-Dazs

Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...

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