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Shopper Marketing Success Using Influencers
Influencer marketing has heavily evolved over the past 15 years from a blogging tactic into a full full blown digital marketing strategy. It's also one of the the most popular forms of digital...
Moving Forward Post-COVID-19: How to Update Your 2020 Influencer Strategy
As government officials continue to discuss how to slowly reopen the country, it's also time for marketers to revisit and discuss their 2020 influencer strategy. Not only do plans need to be adapted...
5 Influencer Marketing Best Practices to Follow Amid COVID-19
While influencer marketing has historically always had its challenges, COVID-19 has raised even more issues for the industry. However, when done properly, campaigns can perform well as we're seeing...
A Comprehensive Guide to Setting Your Influencer Marketing Strategy
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely...
4 Ways Brands Can Leverage Influencer Instagram Stories
There is no denying that influencer marketing has become a powerhouse for brand advertising over the last few years. The increase in both social platforms and users (Hello TikTok!?) has caused brands...
What Influencer Marketing Looks Like During COVID-19
Depending on what headline you read during these interesting times, it can be easy to believe that influencer marketing is either thriving or ending because of the Coronavirus pandemic. Of course,...
8 Things Marketers Need to Know Before Working With TikTok Creators
Even before the COVID-19 pandemic, TikTok was one of the most talked about social networks with over 1 billion app downloads in 2019. Now, it's the #2 most downloaded free app on the Apple App Store....
"I Want Measurable ROI on My Influencer Investment"
I hear this so often on calls with prospects. And I admire marketers who want to drive real business results with influencer marketing or any other tactic. After all, why would we invest in marketing...
5 Things You Should Stop Doing to Better Your Influencer Career
Our day job here at Carusele includes hiring influencers for some of the best-known brands in the world, and most of whom we deal with are professionals who produce excellent content and pay close...
6 Solutions to Your Top Influencer Marketing Problems
2020 is predicted to be a huge year for influencer marketing, with 60% of marketers planning to increase their influencer budgets. Still, that doesn't mean there aren't lingering problems and...