Why In-House Influencer Teams Cost Brands More
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...
Influencer Marketing Watch Outs: The Good, The Bad, The Ugly of Instagram Stories
Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...
TikTok Influencer Marketing: Will It Be the Future of the Industry?
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Why Media Agencies Need to Update Their Influencer RFPs
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...
Free FTC Compliance Cheat Sheet for Influencer Marketing
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the...
Carusele Recognizes Top-Performing Influencers with Awards
Company’s iStack Algorithm Surfaces “Influential Creators” Across Campaigns and Categories Carusele, a leading influencer marketing agency, recently presented over 100 influencers with 2019...
The Best Influencers for Brands to Partner With in 2019
As an influencer marketing agency that's run hundreds of influencer campaigns over the years, and won quite a few awards for influencer marketing ourselves, we know a thing or two about what...
Best Value Influencers for Brands to Consider in 2019
At Carusele, our unique approach to influencer marketing means we put far less weight on the size of the following an influencer has and more weight on their ability to craft stories (written,...
Home Decor Influencers You Need to Know in 2019
These home decor and style influencers are known for creating coveted interior spaces. Our winners in the best of Home Decor influencer category have proven their ability to bring a brand to life...
Top Lifestyle Influencers for Brands to Consider in 2019
These lifestyle influencers have created a name for themselves by showcasing an Instagram-worthy, aspirational yet attainable point of view. These are not your everyday social-celebrities who are...