Measuring influencer marketing in a meaningful way is simple, but it's not easy. So we're introducing a Master Class, starting next Tuesday, February 12th at two o'clock Eastern, going through...
Sales - it's the ultimate goal that every marketer is working towards. You hope that the tactics you have in place drive sales for your product. But when it comes to influencer marketing,...
Are Fake followers a crisis for the influencer industry? This is clearly a topic on the minds of marketers. Just last week, I held round-table discussions with senior digital marketers from top...
If you're like me and have been binging Netflix recently, you've probably watched the documentary on the Fyre Festival (or maybe the one on Hulu). While all the buzz is very exciting to the...
Counterfeit. Fraud. Both are ugly words and right now they are often associated with social media influencers who buy engagement. While most influencers have spent time carefully building an...
Question for you - Is it easy to measure influencer marketing for eCommerce brands?
I have a rather provocative question for you to consider if you're in influencer marketing - Do fake followers even matter?
Today we're sharing the story of how a small, not well-known brand accomplished their business objectives through influencer marketing and e-commerce. In this case, as you can see in some of the...
Over the past year we've seen more and more brands become interested in executing regional influencer marketing campaigns. Both national brands who want to just focus on a specific region or local...
