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Organic-Only Influencer Strategies ≠ ROI As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with...
Clubhouse has been consistently gaining more and more attention these past few months. The network has amassed over 10M weekly active users and has competitors such as Twitter and Facebook looking to...
The Industry Has Not Normalized Paying Influencers To pay or not to pay? Is free product enough to get an influencer to write about your brand? The answer is almost always NO! At least not if you...
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As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...
There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...
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Over the past 5+ years, we’ve done a lot of research on the best ways to measure the effectiveness of influencer marketing. We also focus almost exclusively on working with CPG brands and retailers,...
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HBO Max recently announced the debut of a new show about influencers called "Fake Famous," which they are dubbing a "social experiment." The concept is to take random people and try to make them...
The Problem Challenged with an aging core buyer and a goal to increase market share, Laura’s Lean hoped to leverage influencers to increase awareness and consideration, ultimately increasing...
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How the New Normal Has Impacted Influencer Marketing In the past, brands have struggled to measure influencer marketing ROI which caused many to hesitate to allocate marketing budgets. Things have...
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Social media platforms are continuously evolving and creating new features. Some are unique while others seem to be a replication of another platforms success. The latest trend that almost every...