If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle...
This article originally appeared on Forbes, on April 16, 2019
Which kind of Influencer Marketing Company is best for your business? As investments in influencer marketing grow to nearly $2 billion dollars this year, many brands are searching for the right...
What is a hate-follow on social media? And why does it matter for influencer marketing?
With more than 150 influencer marketing campaigns under our belts, we know a thing or two about what works, and what doesn't. Don’t let these common mistakes derail your influencer marketing...
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...
Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...
I was speaking to an influencer the other day who asked me to look at some of his sponsored content. At the end of each post, which could be seen only if you expanded the post, he'd used the...