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Should Brands Pay Influencers?
The Industry Has Not Normalized Paying Influencers To pay or not to pay? Is free product enough to get an influencer to write about your brand? The answer is almost always NO! At least not if you...
The Pros and Cons of Influencers Joining Unions
As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...
Fake Famous Exposes How Amateur Influencer Marketing Hurts the Industry
There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...
Influencer Marketing Effectiveness; Measuring Brand Impact for CPG Brands
Over the past 5+ years, we’ve done a lot of research on the best ways to measure the effectiveness of influencer marketing. We also focus almost exclusively on working with CPG brands and retailers,...
HBO Highlights Influencer Marketing in New Show; Carusele's Reaction
HBO Max recently announced the debut of a new show about influencers called "Fake Famous," which they are dubbing a "social experiment." The concept is to take random people and try to make them...
How Laura's Lean Increased Purchase Consideration with Influencer Marketing
The Problem Challenged with an aging core buyer and a goal to increase market share, Laura’s Lean hoped to leverage influencers to increase awareness and consideration, ultimately increasing...
The Effectiveness of Influencer Marketing in 2020
How the New Normal Has Impacted Influencer Marketing In the past, brands have struggled to measure influencer marketing ROI which caused many to hesitate to allocate marketing budgets. Things have...
Pinterest Story Pins Creates New Opportunities for Influencer Marketing
Social media platforms are continuously evolving and creating new features. Some are unique while others seem to be a replication of another platforms success. The latest trend that almost every...
An Industry Goal for 2021: Normalized Influencer Rates
Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...
A Day in the Life of a Modern-Day Content Creator
What it's Like to be Content Creator in Today's Climate It’s no secret that whether it's a full-time gig or a side hustle, being a content creator is a great role for someone who is creative and has...