How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...
Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a...
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.
Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries to its test in which it's hiding the number of likes a given post gets from...
How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...
Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...
Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and...
Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely...
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only...