How the Latest FTC Influencer Guidelines Impact Brands The FTC released a new disclosures guide for influencers. While the intent behind the FTC's rule on disclosures remains the same --...
Finalize your 2020 strategy armed with these influencer marketing stats We're two months away from entering the new year, but have you finalized your 2020 influencer marketing plan? Whether you're...
Brands that have issues with influencer marketing may have themselves to blame This article was originally published on Forbes on October 14, 2019
Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into...
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer...
Influencer ambassador programs can make your marketing more EFFICIENT Having been around for 15 years or so, influencer marketing now has strategies that can be executed many different ways by...
How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...
Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a...
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.