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Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
Why Influencer Led Loop Giveaways are Bad for Your Brand Influencer loop giveaways continue to evolve into complex schemes to growing followings and generate engagement. This is done by partnering...
Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and Gap,...
Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...
Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...
Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...
As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...
As recent studies have shown a 30% decline in Instagram usage of #ad over the last year, many have attributed this drop a result of the coronavirus pandemic. However, we at Carusele believe that...
Last month, TikTok continued its reign with a 4.5% increase in number of downloads compared to the previous month. Because of this, more and more brands are looking to create TikTok accounts and ...
The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on...