There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...
New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing
It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.
Influencer marketing has not only growing in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the year 2020. As this...
The winds are changing again for thehttps://carusele.com/what-is-influencer-marketing-carusele/ https://carusele.com/what-is-influencer-marketing-carusele/ industry as Unilever, Samsung, eBay, and...
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 39% of marketers planned to...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the...