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The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support
Organic-Only Influencer Strategies ≠ ROI As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with...
3 Ways Clubhouse Can Secure Its Future
Clubhouse has been consistently gaining more and more attention these past few months. The network has amassed over 10M weekly active users and has competitors such as Twitter and Facebook looking to...
Should Brands Pay Influencers?
The Industry Has Not Normalized Paying Influencers To pay or not to pay? Is free product enough to get an influencer to write about your brand? The answer is almost always NO! At least not if you...
The Pros and Cons of Influencers Joining Unions
As you may or may not have heard, earlier this month Hollywood's largest union met to make way for social media influencers to become members. The Screen Actors Guild-American Federation of...
Fake Famous Exposes How Amateur Influencer Marketing Hurts the Industry
There's been a lot of scrutiny of HBO's latest film "Fake Famous", but I feel that most people criticizing the program are missing the real point. Does the movie make it look super easy to buy...
Influencer Marketing Effectiveness; Measuring Brand Impact for CPG Brands
Over the past 5+ years, we’ve done a lot of research on the best ways to measure the effectiveness of influencer marketing. We also focus almost exclusively on working with CPG brands and retailers,...
HBO Highlights Influencer Marketing in New Show; Carusele's Reaction
HBO Max recently announced the debut of a new show about influencers called "Fake Famous," which they are dubbing a "social experiment." The concept is to take random people and try to make them...