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Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...
What it's Like to be Content Creator in Today's Climate It’s no secret that whether it's a full-time gig or a side hustle, being a content creator is a great role for someone who is creative and has...
Engagement pods are not new, but usage seems to be increasing. If you haven’t paid attention to pods in the past, you may want to now. What Are Engagement PODs?
Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
Why Influencer Led Loop Giveaways are Bad for Your Brand Influencer loop giveaways continue to evolve into complex schemes to growing followings and generate engagement. This is done by partnering...
Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and Gap,...
Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...
Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...
Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...
As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...