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5 Considerations to Help Simplify Influencer Content Approvals
5 Considerations to Help Simplify Influencer Content Approvals

We've covered trends in the influencer industry a lot and you may have seen our recent predictions for influencer marketing for 2019. One thing we haven't talked about much though is the growing...

5 Things to Consider When Sending Influencers On Location
5 Things to Consider When Sending Influencers On Location

It is no secret that influencer marketing is rapidly evolving and brands are looking for ways to engage influencers in a personal experience so they will create authentic, high-quality content and...

4 Events in 2018 That Have Helped Evolve the Influencer Marketing Industry
4 Events in 2018 That Have Helped Evolve the Influencer Marketing Industry

As 2018 winds down, now's a great time to reflect on the past year and look at four major occurrences in the influencer marketing world worth learning from.

33 Questions to Ask Your Influencer Marketing Agency Before Signing a Contract
33 Questions to Ask Your Influencer Marketing Agency Before Signing a Contract

Influencer Marketing Hub did a study in 2017 that found more than 420 new influencer marketing agencies opened in 2017 alone. While this modern-day gold rush is a positive sign that the influencer...

2019 Influencer Marketing Predictions
2019 Influencer Marketing Predictions

As we're getting ready to wrap up 2018, I want to share with you some predictions for where we think influencer marketing is going in 2019.

The Secret to Finding Great Influencer Content
The Secret to Finding Great Influencer Content

There is, in fact, a secret to finding great influencer content... do you know it?

Regardless of Follower Size, Influencer Rates Are Unlikely to Vary
Regardless of Follower Size, Influencer Rates Are Unlikely to Vary

Recently The New York Times wrote an article about the rising popularity of nano-influencers, as opposed to brands using micro-influencers or macro-influencers, and a lot of people in the industry...

Stop Comparing Influencer Campaign Costs Against Paid Media
Stop Comparing Influencer Campaign Costs Against Paid Media

Brands trying to compare the cost of an influencer campaign to the cost of buying ads themselves on social channels are making a mistake - here's why.

Instagram Purges Fake Accounts, Likes, and Engagements
Instagram Purges Fake Accounts, Likes, and Engagements

While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts....

20 Influencer Marketing Buzzwords Defined
20 Influencer Marketing Buzzwords Defined

Influencer marketing - it's taking over the world! Ok, ok - the marketing world at least. And as a marketer, understanding the basics of influencer marketing is a MUST. If your boss comes to you...

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