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The Effectiveness of Influencer Marketing in 2020
How the New Normal Has Impacted Influencer Marketing In the past, brands have struggled to measure influencer marketing ROI which caused many to hesitate to allocate marketing budgets. Things have...
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Pinterest Story Pins Creates New Opportunities for Influencer Marketing
Social media platforms are continuously evolving and creating new features. Some are unique while others seem to be a replication of another platforms success. The latest trend that almost every...
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An Industry Goal for 2021: Normalized Influencer Rates
Normalized Rates Would Help Influencers, Brands and Agencies While Legitimizing the Industry As 2020 comes to an end (thankfully), and we turn toward thinking about 2021, one of our goals for the...
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A Day in the Life of a Modern-Day Content Creator
What it's Like to be Content Creator in Today's Climate It’s no secret that whether it's a full-time gig or a side hustle, being a content creator is a great role for someone who is creative and has...
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Engagement Pods are Messing With Your Influencer Campaign
Engagement pods are not new, but usage seems to be increasing. If you haven’t paid attention to pods in the past, you may want to now. What Are Engagement PODs?
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Complete CPM: How to Compare The Real Cost Of Influencer Marketing vs Brand Ads
Recently, as a client was considering a campaign we'd proposed, they pushed back on the total cost of the program, comparing the output on a cost per thousand (CPM) impressions basis to what they...
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Brands Looped into Another Scam: The Latest Influencer Ploy
Why Influencer Led Loop Giveaways are Bad for Your Brand Influencer loop giveaways continue to evolve into complex schemes to growing followings and generate engagement. This is done by partnering...
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In-store vs Online: Considerations for Influencer Marketing in 2020 and Beyond
Last month Nordstrom made headlines as they began working with influencers to promote in-store shopping experiences. The trend has continued to grow as other brands, such as Macy’s, Kohl’s, and Gap,...
Carusele to Host Live Q&A with Influencer Marketing Experts
Carusele, an award-winning influencer marketing agency, announced today that it will host a live Q&A-style webinar on the topic of influencer marketing. This complimentary event will take place...
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5 Most Frequently Asked Influencer Marketing Questions
Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...