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Aside from people asking, "what is influencer marketing?" there are many unanswered questions that linger across the industry. And there's good reason for those questions considering both social...
Last month, General Mills made headlines with an announcement on how their brands plan to prioritize brand advocates over traditional influencer marketing tactics. The article headlines certainly...
As more users flock to TikTok, marketers continue to search for ways to infiltrate the app and connect with target audiences. While it’s one thing to create your own brand presence, leveraging the...
As recent studies have shown a 30% decline in Instagram usage of #ad over the last year, many have attributed this drop a result of the coronavirus pandemic. However, we at Carusele believe that...
Last month, TikTok continued its reign with a 4.5% increase in number of downloads compared to the previous month. Because of this, more and more brands are looking to create TikTok accounts and ...
The influencer marketing world is, unfortunately, no stranger to scams. Influencer fraud continues to be an issue and one that will keep evolving as long as brands keep hiring influencers based on...
Influencer marketing has heavily evolved over the past 15 years from a blogging tactic into a full full blown digital marketing strategy. It's also one of the the most popular forms of digital...
As government officials continue to discuss how to slowly reopen the country, it's also time for marketers to revisit and discuss their 2020 influencer strategy. Not only do plans need to be adapted...
While influencer marketing has historically always had its challenges, COVID-19 has raised even more issues for the industry. However, when done properly, campaigns can perform well as we're seeing...
Traditionally, most brands develop an influencer marketing strategy geared towards generating brand awareness. Unlike many other, more advanced forms of digital marketing, influencer has solely...