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Why Influencer Marketing Works
Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely because...
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click
Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI
10 Thing You Lose By Executing Influencer Marketing In-House
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Influencer Marketing Insights to Apply to Your Marketing Strategy
Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same goes...
Can an Influencer Influence Audiences That Don't Follow Them?
Where Does Influence Come From?
Making Sure Your Influencer’s Persona Matches Your Brand is Step Two
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who matches...
7 Unexpected Brands Successfully Leveraging Influencer Marketing
Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...
4 Ways to Optimize Your Influencer Marketing Programs
OPTIMIZING Influencer Marketing PROGRAMS in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...