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Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries to its test in which it's hiding the number of likes a given post gets from...
How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...
Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...
Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the...
Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely because...
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same goes...