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It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...
Insights from Influencer Campaigns Can Optimize More Than You Think As with any marketing strategy, there are learnings and insights you can apply to different areas of your business -- the same...
Where Does Influence Come From?
Despite the fact that influencer marketing has matured over the years, many marketers still feel like finding the right influencer for their campaign involves finding a content producer who...
Before investing in any new marketing tactic, the first question we ask ourselves is, "is this right for my brand?" When it comes to influencer marketing, there are often times that brands may say...
OPTIMIZING Influencer Marketing PROGRAMS in Real-Time is Now Essential One-off influencer marketing campaigns are a thing of the past - or at least they should be. If you're still running quick,...
What Is The Instagram Like Test? Earlier this year Instagram made headlines when a leaked design prototype revealed they might be moving to hide Likes, which was later confirmed at the F8...
Unlike typical marketing campaigns, influencer marketing adds an additional level of complexity; the influencer. Get it right, and you have a highly efficient marketing campaign. Get it wrong, and...
What Your CEO Needs to Know About Your Influencer Marketing Efforts Influencer marketing, and many other digital media channels, might feel a little intimidating for a CEO who's more experienced...
The Key to Measuring the ROI of an Influencer CAMPAIGN By nature, influencer marketing is built on channels and technology we don't own. We operate on borrowed platforms and, as a result, even the...