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Should Brands Require Influencer Exclusivity?
Should Brands Require Influencer Exclusivity?

Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog...

Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards

Carusele Earns 4 Influencer Marketing Awards   Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one...

Influencer Marketing is Under Attack: Six Reasons it Still Works
Influencer Marketing is Under Attack: Six Reasons it Still Works

This article originally appeared on Forbes.com, on June 1, 2018

4 Ways to Maintain Authentic Influencer Marketing

As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?  

4 Common Ways to Count Influencer Impressions
4 Common Ways to Count Influencer Impressions

Do you know how your influencer marketing agency is counting influencer impressions?  

Facebook's Branded Content Matching: Why it's Not a Big Deal

Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz?  

Are Virtual Influencers the Future of Influencer Marketing
Are Virtual Influencers the Future of Influencer Marketing

Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?  

25 Ways to Measure Influencer Marketing ROI

The struggle to measure influencer marketing ROI

Facebook Begins Cracking Down on Instagram Pods

If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down.  

Social Science: Why People Share Social Content
Social Science: Why People Share Social Content

There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?

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