Why Influencer Reach is Irrelevant
On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...
3 Influencer Marketing Examples Driving Real Business Results
Has your agency or in-house team told you that influencer marketing is "top of the funnel" and really can't be expected to drive business results? If so, it's likely that they are using outdated...
5 Reasons to Build a Campaign Around Micro Influencers
Why Micro Influencers are the Best Type of Influencers Over the past year, we've frequently been asked about the different types of influencers out there and which type can provide maximum success...
Five Mommy Influencers You Should Be Following
At Carusele, we work with hundreds of influencers across a wide variety of categories and we’re always adding talented creators to our rosters. When we work with a brand, we never do opt-in...
3 Ways to Ensure Your Influencer Campaigns Reach a Real, Targeted Audience
We've been talking a lot lately about the growing brand concern over influencers buying fake followers and engagements and, most recently, addressed why brands don't need to be in a panic over...
Carusele Releases Calculator to Allow Brands to Estimate True Views from Their Own Influencer Marketing Campaigns
Tool Designed to Lift Veil from “Max Potential” Campaigns Carusele, a leading influencer marketing agency, today announced the release of a new free tool designed to let anyone calculate the...
How to Amplify Influencer Content with Paid Media
It amazes me how many brands we talk to that are still stuck in the 2008 way of running influencer marketing.
How To Predict Real Results for Your Next Influencer Marketing Program
One of the great misperceptions of influencer marketing in 2019 is that measurement is very difficult and predicting real business results before the campaign starts is impossible.
What "The American Meme" Isn't Telling You About Influencer Marketing
Have you seen this documentary on Netflix called the American Meme? It documents these "social-celebrities" or "social-ebrities" who have made themselves famous just by being on social media. ...
Measuring Specific Product Sales at A Multi-Product Retailer
One of the challenges in influencer marketing is measuring the success of a campaign of a particular product at a multi-product retailer. We recently implemented a campaign of this kind, and in...