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Foot Traffic Studies for Influencer Are Effective, But Not For Everyone Imagine walking into your CEO's office and saying, "People who saw our influencer content were 5% more likely to walk into our...
Does all influencer content outperform other types of content? Last week at the Detroit Digital Summit, I was asked about to clarify a common myth about influencer marketing and influencer content....
Influencer ambassador programs can make your marketing more EFFICIENT Having been around for 15 years or so, influencer marketing now has strategies that can be executed many different ways by...
How influencer marketing pilots can effectively feed into your larger influencer strategy Pilot programs. It seems that almost every brand is interested in running a pilot influencer marketing...
Brands should take caution as influencer impostors attempt to scam marketers into giving away free product The New York Times recently published an article warning brands about a sudden rise in...
Hiring High Volumes of Influencers Isn't The Right Approach When brands issue briefs to influencer marketing agencies, we quite often see a request to secure up to 50 or 100 influencers for a single...
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.
Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries toits testin which it's hiding the number of likes a given post gets from...
How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...
Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...