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New Research Shows #Ad Doesn't Ruin Your Influencer Content
New research was released last month from Harvard Business Review that indicates brands and influencers who use #ad in their content are not hurting the performance of their content.
Influencer Marketing Will Continue to Flourish Without Instagram Likes
Removing the INSTAGRAM Like Count Won't Negatively Impact Influencer Marketing Instagram recently added new countries toits testin which it's hiding the number of likes a given post gets from...
Leveraging Influencer Marketing to Support Retailer Owned Brands
How Retailer Owned Brands Can Successfully Market With Influencers Think for a moment about where you buy your groceries. I'm going to make a bold assumption that the retailer has their own...
NYC Influencer Marketing Success with Häagen-Dazs
Tips for Implementing a Regional Influencer Program There are several reasons why a brand would want to run an influencer marketing campaign that's segmented to select regions of the country; Your...
Research Shows Consumer Response to Influencer v Traditional Marketing
Influencer ADS Elicit BETTER Response OVER OTHER MARKETING Earlier this year eMarketer published research from a neuroanalytics firm that analyzed consumer reactions to influencer marketing, and the...
Why Influencer Marketing Works
Influencer Marketing: The Biggest Buzzword of the Decade "Should we invest in influencer marketing?" It's the question on everybody's mind. And if you're not asking yourself this, it's likely because...
Why Influencers Deleting Sponsored Content Shouldn't Matter to Marketers
Influencers Are Deleting/Archiving Sponsored Content -- Does It Matter? Have you ever gone to an influencers account and noticed they've deleted the sponsored content you paid them to create only a...
Carusele's New Approach to Influencer Marketing Competes with Pay-Per-Click
Agency's APPROACH LEADS TO MEASURABLE INFLUENCER MARKETING ROI
10 Thing You Lose By Executing Influencer Marketing In-House
Will Taking Influencer Marketing In-House Negatively Impact Your Brand? A few moments ago, I followed up with a prospect to learn that they decided to handle their influencer marketing in-house...
2019 Holiday Influencer Marketing Programs: It's Time to Secure Your Influencers
It is early August -- it's still 95+ degrees outside -- you're still thinking about that last minute summer vacation and in the thick of executing your Back-to-School plan. That said, it's time to...