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Can Pinterest Influencers Help the Network Make a Comeback?

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?  

Instagram API Access Drastically Diminishes

How will the Instagram API changes impact your marketing efforts?

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  

Carusele Wins 2 Influencer Marketing Honors at 10th Annual Shorty Awards

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation...

How to Engage Generation Z with Influencer Marketing

While many brands are still fixated on Millennials, the next generation is slowly on the rise: Generation Z.  

4 Ways You Think You’re FTC Compliant, But Not

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  

How to Identify Fake Followers and Engagements on Influencer Content

Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.  

How to Break Through March Madness with Influencer Marketing

There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many...

5 Things Influencers Want Brands to Understand in 2018

Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.

Social Media Influencers to Follow in 2018
Social Media Influencers to Follow in 2018

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...