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Food & Beverage Brands: 6 Tips to Maximize Your Influencer Marketing

If you want to maximize your influencer marketing strategy, don't stop reading.   If you work for a food or beverage brand, you may already know that influencer marketing is a great way to get your...

Brand Influencer Marketing on the Rise for 2017

Brand influencer marketing campaigns are gaining more and more attention in the upcoming year.   So … it’s 2017 already. If you’re like us, the years are whizzing past faster than ever. And another...

Retailers: 6 Tips to Get the Most from Your Influencer Marketing Campaign

In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind.   As a retailer, you probably already know that influencer marketing is a...

Five Trends that Will Impact Influencer Marketing in 2017

After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017.   Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...

Successful Influencers Share Tips for those Just Starting Out
Successful Influencers Share Tips for those Just Starting Out

If you're trying to become a social media influencer, see what advice our successful influencers want to share.   Influencer marketing has become a powerful strategy for brands who want to reach...

The FTC and Influencer Campaigns: Carusele’s Stance
The FTC and Influencer Campaigns: Carusele’s Stance

It's time for brands to start paying attention to what the FTC has to say.   FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four...

Ambassadors of More Than Just Beauty and Fashion

Brands are breaking out and starting partnerships with inspirational ambassadors.   Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...

Why Organic Reach is Still Important to Influencer Marketing

Don't dismiss organic reach just yet...   Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...

The Secret to Digital Content Marketing: Most of It Doesn’t Matter

Digital Content marketing is getting a lot of attention these days, but is it working?   Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...

These Gender-Bending Influencers are Reshaping the Beauty Industry

The beauty industry is leading change with influencer marketing.   When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...