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Most Influential Mom Bloggers in 2019
The moms of this list have proven themselves in multiple influencer marketing campaigns designed to engage and influence other moms over the years. They are skilled at telling relatable stories that...
Award-winning Influencers of 2018
We want to take a moment to recognize every influencer who contributed to Carusele's 2018 Award-Winning Influencer Campaigns. We're lucky to work with great partners, both brands and influencers, and...
Beauty Influencers Brands Should Consider in 2019
Our picks for the top beauty influencers brands should consider in 2019 are made up of talented creators who have mastered the creation of gorgeous yet attainable make-up looks. They inspire...
Instagram Influencers with Highly Engaged Audiences
You won't find Kylie Jenner on this list. But in our list of the top Instagram Influencers for brands to partner with you will find talented who have proven they're able to drive measurable results...
The College Admission Scandal's Impact on Influencer Marketing and Brand Safety
Chances are you know all about the recent college admission scandal involving Lori Loughlin, a well-known actress, and her daughter, Olivia Jade, as well as a multitude of other famous celebrities....
Handling Inbound Influencer Requests: How to Evaluate Their Value
In the last week two clients have asked me how to handle their incoming influencer requests, where influencers are approaching the brand and asking for free product and in exchange they'll produce...
9 Influencer Marketing Metrics to Impress Your C-Suite; Free, On-Demand Masterclass
Over the past few years, data has consistently shown that the number one issue brand marketers have with influencer marketing is the ability to meaningfully measure success. Instead, everyone keeps...
5 Influencer Marketing Metrics You Aren't Using, But Should Be
This article originally appeared on Forbes, on March 4, 2019
5 Recipe Content Creators You Should Follow
We’re always looking out for content creators that not only create gorgeous content but are able to craft a recipe that drives engagement. Through our work with a variety of food, retail and CPG...
Why Influencer Reach is Irrelevant
On our very first episode of The Spin, we talked about how reach does NOT equal influence. Over a year later, this still proves to be true, yet brands continue to ask for "influencers with really...