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Should Your PR Team Own Influencer Marketing?
Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.
Checklist: 9 Steps to Influencer Marketing Success
In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten years,...
How To Determine Influencer Rates
How to Determine Influencer Rates Ever find the perfect influencer for your campaign and sit there scratching your head thinking, what the heck should I offer to pay this person? Aside from...
Benchmarks for Influencer Marketing Campaigns
The best influencer marketing campaigns start with the right strategy Influencer marketing campaigns come in many forms and generally operate on channels neither the influencer nor the marketer...
5 Ways to Tell If Your Influencer is Influential
Are your influencers likely to actually influence behavior?
In-House Marketing Agencies Face Unique Challenges With Influencer Marketing
More and more brands are taking creative services away from traditional agencies and building in-house teams. Most recently, Ford announced (in the midst of changing agencies) that they would also ...
How Facebook Premieres Can Help Improve Influencer Live Streams
Last week Facebook launched Premieres, a new way to post videos, schedule in advance, and to tell your fans that a new video is coming. This could solve a lot of the problems with live videos from...
New Research Suggests Snapchat Isn't Dead
If you remember a couple months ago, the pundits in influencer marketing were all saying Snapchat is dead. Kylie Jenner's infamous Tweet also helped lower the stock price and make Snapchat uncool.
Urban Outfitters Promotes Influencer Halloween Costume
Well it's October which mean Halloween is right around the corner. And to celebrate, Urban Outfitters has decided to promote and sell a costume to be your own influencer.
