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Carusele, a leading influencer marketing agency, today announced a new offering of white label services for agencies and in-house marketing teams. Carusele can apply the experience of over 150...
One of the largest problems with influencer marketing: targeting the right audience
Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?
Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...
Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.
In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten years,...
How to Determine Influencer Rates Ever find the perfect influencer for your campaign and sit there scratching your head thinking, what the heck should I offer to pay this person? Aside from...
The best influencer marketing campaigns start with the right strategy Influencer marketing campaigns come in many forms and generally operate on channels neither the influencer nor the marketer...
Are your influencers likely to actually influence behavior?
