The Carusele blog

Are Virtual Influencers the Future of Influencer Marketing

Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?

25 Ways to Measure Influencer Marketing ROI

The struggle to measure influencer marketing ROI

Facebook Begins Cracking Down on Instagram Pods

If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down.

Social Science: Why People Share Social Content

There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?

The Risks and Rewards of Influencer Live Streams

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go...

Carusele Develops New Assessment Outlining 25 Ways to Measure Influencer Marketing

The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign

"How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...

Marketing Internship - Cary, Raleigh/Durham

Hey students and recent grads! Are you interested in working for 2017’s Small Agency of the Year? Carusele is a cutting edge influencer agency spun out of Ignite Social Media – The Original Social...

Influencer Marketing: What is the True Definition?

What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product...

Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines

This article originally appears on Forbes.com, on April 27, 2018