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It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...
Should marketers begin to change the way they develop influencer contracts?
thinking of hiring an influencer marketing agency? If so, we have seven insights to help you evaluate that decision.
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?
How will the Instagram API changes impact your marketing efforts?
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.
Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation...
Move over MILLENNIALs: Influencer Marketing and Generation Z
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.