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In order to develop an influencer marketing campaign that achieves your objectives, there are a few things to keep in mind. As a retailer, you probably already know that influencer marketing is a...
After analyzing a variety of trends, we've developed 5 influencer marketing predictions for 2017. Influencer marketing. It’s been booming … because it works. A huge 94 percent of marketers who have...
If you're trying to become a social media influencer, see what advice our successful influencers want to share. Influencer marketing has become a powerful strategy for brands who want to reach...
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
Brands are breaking out and starting partnerships with inspirational ambassadors. Earlier this month CoverGirl signed Nura Afia as the company’s latest ambassador. An observant Muslim beauty...
Don't dismiss organic reach just yet... Organic reach is dead—or so many marketing pros think. Some point to Facebook's 2015 algorithm changes, first reported by our own Ignite Social Media, as the...
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...
The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...