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Paid Influencer Marketing: Please Don't Kill the Golden Goose

Aesop’s Fable proves a valuable lesson about paid influencer marketing.   There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...

Carusele Media Serves 2 Billion Impressions of Native Advertising

Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.  

Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.  

5 Ways to Extend the Life of Your Media Budget
5 Ways to Extend the Life of Your Media Budget

Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life.   Content marketing is a growing practice with huge upside --- yet marketers are...

New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way.   Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about.  It’s...

In Blogging for Business, Which Social Media Metrics Matter?
In Blogging for Business, Which Social Media Metrics Matter?

Measurement matters, but are you measuring the right social media metrics?   Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...

Sample-How To Post3
Sample-How To Post3

INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve...

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Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience.   Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

8 Strategies For Building Influencer Relationships
8 Strategies For Building Influencer Relationships

As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand.   Brands are waking up to how powerful social influencers have become as a...

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