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The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

New Marketing Jobs and Sales Jobs in Cary, NC and Chicago, IL

Do you love marketing? Social media? Content and digital innovation? Maybe you're interested in working for a new kind of media company that's flipping the traditional approach to influencer...

4 Ways to Extend the Lifespan of your Social Media Content

Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...

How to Repurpose Influencer-Generated Content

Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...

How to Get the Most Out of Your Social Ad Buy
How to Get the Most Out of Your Social Ad Buy

The rise in social usage makes implementing a social ad buy essential. Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends...

Paid Influencer Marketing: Please Don't Kill the Golden Goose

Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...

Carusele Media Serves 2 Billion Impressions of Native Advertising

Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.

Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills

Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.

5 Ways to Extend the Life of Your Media Budget
5 Ways to Extend the Life of Your Media Budget

Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...