--- title: The Carusele Influencer Marketing Blog (33) description: the latest influencer marketing news, from Carusele (33) --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ##### [The Secret to Digital Content Marketing: Most of It Doesn’t Matter](https://blog.carusele.com/digital-content-marketing-secret) Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content... November 16, 2016 ##### [These Gender-Bending Influencers are Reshaping the Beauty Industry](https://blog.carusele.com/gender-bending-influencers-reshaping-look-beauty-industry) The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the... November 8, 2016 [![Striking the Right Balance With Thumb-Stopping Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/I-Beat-Cancer-1.jpg?length=420&upsize=true&upscale=true&name=I-Beat-Cancer-1.jpg)](https://blog.carusele.com/striking-right-balance-thumb-stopping-content) ##### [Striking the Right Balance With Thumb-Stopping Content](https://blog.carusele.com/striking-right-balance-thumb-stopping-content) What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor... November 7, 2016 [![Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Content-Images7-2.png?length=420&upsize=true&upscale=true&name=Content-Images7-2.png)](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) ##### [Three Reasons Influencer Marketing Must Be More than Just PR](https://blog.carusele.com/three-reasons-influencer-marketing-must-just-pr) While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media... October 6, 2016 ##### [Paying Celebs $187K for a Social Post? That’s Just Stupid!](https://blog.carusele.com/paying-celebs-187k-social-post-thats-just-stupid) Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than... September 22, 2016 ##### [The Change in Influencer Marketing from PR Strategy to Media Strategy](https://blog.carusele.com/change-influencer-marketing-pr-strategy-media-strategy) Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in... September 15, 2016 ##### [The Rise and Rise of Search on Social](https://blog.carusele.com/rise-search-on-social) Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech... September 9, 2016 [![The Value of Producing Evergreen Content](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Lentil-and-Carrot-Tart-with-Lentil-Crust-6-of-6-200x300-1.jpg?length=420&upsize=true&upscale=true&name=Lentil-and-Carrot-Tart-with-Lentil-Crust-6-of-6-200x300-1.jpg)](https://blog.carusele.com/value-evergreen-content) ##### [The Value of Producing Evergreen Content](https://blog.carusele.com/value-evergreen-content) When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S.... August 30, 2016 ##### [Overcome Ad Clutter With Influencer Marketing](https://blog.carusele.com/overcome-ad-clutter-influencer-marketing) Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of... August 22, 2016 ##### [The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers](https://blog.carusele.com/biggest-challenge-influencer-marketing-finding-relevant-influencers) Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting... August 10, 2016 [1](https://blog.carusele.com/page/1) [...](https://blog.carusele.com/page/28) [31](https://blog.carusele.com/page/31) [32](https://blog.carusele.com/page/32) [33](https://blog.carusele.com/page/33) [34](https://blog.carusele.com/page/34) [35](https://blog.carusele.com/page/35) [...](https://blog.carusele.com/page/37) [37](https://blog.carusele.com/page/37) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)