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Sample-How To Post3
INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve...
Influencers: The Target Audience Brands Can't Afford to Ignore
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...
8 Strategies For Building Influencer Relationships
As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
New Study Proves ROI of Influencer Marketing
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...
Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough
Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...
“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch
Content Marketing Company, Carusele Media, leads industry less than a year after launch.