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“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch
Content Marketing Company, Carusele Media, leads industry less than a year after launch.
Carusele Secures $500,000 From New and Existing Investors
After spinning out of a social media agency, Carusele secures additional funding from investors. Carusele, an Ignite Social Media standalone company focused on social media content creation,...
ConAgra Foods and Kid President Tell it Like it is
Kid President and ConAgra Foods Team Up for a Good Cause Most everyone with a television and awareness of social trends has heard of or participated in a telethon. Now, a new hybrid of syndication...
Brands: Stop Over-Generalizing Millennials
It's important for brands to understand that not all Millennials think alike.
What is Red Nose Day?
Red Nose Day breaks out into the US this year. If you haven’t already heard, today is the first US Red Nose Day. Our client Walgreens, was the sole retailer of the infamous red nose. When they...
Learning the Language of Emojis
In an increasingly mobile world, we're breaking down 3 Reasons Why Marketers Should Learn the Language of Emojis. Aside from the occasional use of a simple or to ensure the recipient understood...
How Ryan McHenry Proved the Value of Content Creators
The story of Ryan McHenry proves that there's value in an engaged audience. Until this week, the name Ryan McHenry might have had little meaning to a majority of the people surfing the internet....
Hacking Organic Reach Using Content Everywhere™
Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel...