The Carusele blog

5 Ways to Extend the Life of Your Media Budget

Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...

New White Paper: How Influencer Marketing Touches Every Step of the Customer Journey

Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...

In Blogging for Business, Which Social Media Metrics Matter?

Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...

Sample-How To Post3

INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve...

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Influencers: The Target Audience Brands Can't Afford to Ignore

How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...

8 Strategies For Building Influencer Relationships

As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a...

When Consumers Use Ad Blockers, How Do You Deliver Your Message?

As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...

New Study Proves ROI of Influencer Marketing

Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...

Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough

Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...