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8 Strategies For Building Influencer Relationships
As the industry continues to grow, it's important to begin developing meaningful influencer relationships for your brand. Brands are waking up to how powerful social influencers have become as a...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
New Study Proves ROI of Influencer Marketing
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...
Marketers' Opportunity in 2016 is Huge, if They Can Move Quickly Enough
Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...
“Influencers” is a lie
The term “influencers,” as often used, is part of a great lie.
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
Carusele Media Serves 1 Billion Impressions of Native Advertising Since Launch
Content Marketing Company, Carusele Media, leads industry less than a year after launch.
Carusele Secures $500,000 From New and Existing Investors
After spinning out of a social media agency, Carusele secures additional funding from investors. Carusele, an Ignite Social Media standalone company focused on social media content creation,...
ConAgra Foods and Kid President Tell it Like it is
Kid President and ConAgra Foods Team Up for a Good Cause Most everyone with a television and awareness of social trends has heard of or participated in a telethon. Now, a new hybrid of syndication...
Brands: Stop Over-Generalizing Millennials
It's important for brands to understand that not all Millennials think alike.