--- title: How to Repurpose Influencer-Generated Content description: From the company that revolutionized Content Everywhere™, check out these 3 tips on how to repurpose your influencer-generated content in the best way possible. --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. ## Jul 14 How to Repurpose Influencer-Generated Content Posted in [Bloggers](https://blog.carusele.com/tag/bloggers), [branded content](https://blog.carusele.com/tag/branded-content), [call to action](https://blog.carusele.com/tag/call-to-action), [Carusele](https://blog.carusele.com/tag/carusele), [Content Everywhere](https://blog.carusele.com/tag/content-everywhere), [Content Marketing](https://blog.carusele.com/tag/content-marketing), [Content Producers](https://blog.carusele.com/tag/content-producers), [creating branded content](https://blog.carusele.com/tag/creating-branded-content), [creating hastags](https://blog.carusele.com/tag/creating-hastags), [hashtag strategy](https://blog.carusele.com/tag/hashtag-strategy), [hashtags](https://blog.carusele.com/tag/hashtags), [hastagging](https://blog.carusele.com/tag/hastagging), [Influencer Campaign](https://blog.carusele.com/tag/influencer-campaign), [influencer generated content](https://blog.carusele.com/tag/influencer-generated-content), [Influencer Marketing](https://blog.carusele.com/tag/influencer-marketing), [Influencers](https://blog.carusele.com/tag/influencers), [leveraging influencers](https://blog.carusele.com/tag/leveraging-influencers), [native advertising](https://blog.carusele.com/tag/native-advertising), [repurposing content](https://blog.carusele.com/tag/repurposing-content), [social advertising](https://blog.carusele.com/tag/social-advertising), [social media marketing](https://blog.carusele.com/tag/social-media-marketing), [UGC](https://blog.carusele.com/tag/ugc), [user generated content](https://blog.carusele.com/tag/user-generated-content), [using bloggers blogger content](https://blog.carusele.com/tag/using-bloggers-blogger-content), [using influencers](https://blog.carusele.com/tag/using-influencers) - - - # Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials.   Influencer-generated content is an authentic, cost-effective way to get branded articles, video and imagery that’s really going to resonate with your brand’s audience … because it’s created by people they trust. In a time when we’re seeing more and more over-produced ads continue to creep into the social sphere, [fans are craving authenticity](https://blog.carusele.com/influencer-marketing-content-audiences-crave). In fact, 92% of people trust online content from blogs, online reviews and social media recommendations over branded content and find it to be 50% more memorable. It’s also a big hit with millennials. [![Kathleen 1](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Kathleen-1-1024x641-1.png?width=600&name=Kathleen-1-1024x641-1.png)](https://blog.carusele.com/hubfs/Imported_Blog_Media/Kathleen-1-1.png) Source: [Adweek Social Times](http://www.adweek.com/socialtimes/why-influencer-marketing-is-the-new-content-king-infographic/618187)   So, let’s explore how to repurpose the good stuff your influencers are out there creating.   ### Ask Permission – Remember Your Manners!  The image features your product. The influencer used your brand’s hashtag and you may have even paid them to produce it. Is it fair game to use on your brand’s social channels? Yes – with some caveats. [***Free Guide: 25 Ways to Measure Influencer Marketing. Click here!***](https://carusele.com/white-paper-measure-influencer-marketing/) While the blogger wrote about and photographed your brand because they’re a fan, it’s not only polite to ask permission before repurposing this content on your brand’s channels (remember what your parents taught you!), it will also keep you out of legal trouble. Plus, influencers often love to share that the brand shared their content. We've seen many cases where Carusele content was re-used by the brand and the influencer shared the share. Added value! By showing your love for their support, other fans are likely to follow suit. You’re also building your relationship with this influencer and increasing the likelihood that they’ll write about your brand again. It’s a case of you scratch my back, I’ll scratch yours. [![Kathleen 2](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Kathleen-2-3.png?width=524&name=Kathleen-2-3.png)](https://blog.carusele.com/hubfs/Imported_Blog_Media/Kathleen-2-2.png) ### Showcase the Best of the Best Just because that content is out there, doesn’t mean you need to use it. Go ahead and engage with influencers who have blogged about your brand, but only repurpose what works for your strategy and stays within your visual look and feel. Want some inspiration? Airbnb does a breathtaking job. Is every piece of content in their #LiveThere hashtag campaign amazing? No way. Do the ones they choose to feature make you want to pack your bags and never come back? 100% yes! [![Kathleen 3](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Kathleen-3-2.png?width=800&name=Kathleen-3-2.png)](https://blog.carusele.com/hubfs/Imported_Blog_Media/Kathleen-3-3.png) ### Ask For More! Love the influencer-generated content you’re already seeing and want even more to work into your mix? Ask for it! Give your influencers clear directions on what they need to do to and watch your content library grow. [![Kathleen 4](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Kathleen-4-2.png?width=600&name=Kathleen-4-2.png)](https://blog.carusele.com/hubfs/Imported_Blog_Media/Kathleen-4-3.png) Or maybe you’d like some help? [Click here](http://carusele.com/contact-us/) to find out more about getting started on your first influencer campaign with Carusele (or your next influencer campaign if you’re already one of our fabulous clients). Our influencers have been hand-selected primarily because they produce beautiful, authentic, relatable content that gets results for some of the [best brands](http://carusele.com/#our-clients) in the world. At the completion of your campaign, we’ll give you your very own Box of Content that you can repurpose to your heart’s content! - - - ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kathleen Loescher", "url" : "https://blog.carusele.com/author/kathleen-loescher" }, "datePublished" : "2016-07-14T13:59:32.000Z", "headline" : "How to Repurpose Influencer-Generated Content", "mainEntityOfPage" : { "@id" : "https://blog.carusele.com/repurpose-influencer-generated-content", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.carusele.com/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png" }, "name" : "Carusele" } } ```