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Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin.

CGI Influencers: Why They're NOT the Future of Influencer Marketing
CGI Influencers: Why They're NOT the Future of Influencer Marketing

There's been a lot of talk in our industry about CGI influencers, also known as virtual influencers, over the last couple weeks. If you've not kept up, these influencers are "social media...

Why Brands Are Ditching Social-Celebrities for Micro-Influencers
Why Brands Are Ditching Social-Celebrities for Micro-Influencers

The winds are changing again for thehttps://carusele.com/what-is-influencer-marketing-carusele/ https://carusele.com/what-is-influencer-marketing-carusele/ industry as Unilever, Samsung, eBay, and...

What Are The 5 Types of Social Media Influencers?
What Are The 5 Types of Social Media Influencers?

An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 39% of marketers planned to...

Are Virtual Influencers the Future of Influencer Marketing
Are Virtual Influencers the Future of Influencer Marketing

Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?  

The Risks and Rewards of Influencer Live Streams

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go...

The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign

"How many influencers do you need to run an effective influencer campaign?"   It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...

Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines

This article originally appears on Forbes.com, on April 27, 2018

4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...

How to Identify Fake Followers and Engagements on Influencer Content

Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.  

5 Things Influencers Want Brands to Understand in 2018

Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.

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