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How Social Commerce Will Continue to Grow with Influencer Marketing
Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.
Can Pinterest Influencers Help the Network Make a Comeback?
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?
Social for Seniors: Grandpa May Not Have Instagram, But That’s no Reason to Forego the Influencer Marketing Strategy
You may be missing crucial opportunities if you're not targeting seniors on social media.
9 Ways Lifestyle Brands Can Maximize their Influencer Marketing ROI
If you're struggling to prove influencer marketing ROI, these tips can amplify your campaign results.
How Walgreens Worked with Influencers to Drive App Downloads
By running multiple influencer campaigns a year, Walgreens shares how they were able to drive app downloads and more with influencers. Influencer marketing – it may well be the most talked about...
Content Strategies for Retail Brands
Don't let your content strategies underperform any longer. For many modern retailers, the marketing content they promote often falls short of its full potential. While many content strategies focus...
6 Ways Brands Can Win At Social Media Influencer Marketing
Although the practice is rather popular, there are still ways to improve your social media influencer marketing efforts. Influencer marketing. You keep hearing about it. Maybe you’ve tried it. Maybe...
The Best Way to Work With Influencers
“What you want Baby, I got it What you need Do you know I got it All I'm askin' Is for a little respect …”
The FTC and Influencer Campaigns: Carusele’s Stance
It's time for brands to start paying attention to what the FTC has to say. FTC oversight of influencer marketing has been getting a lot of attention recently following two letters from four groups...
The Secret to Digital Content Marketing: Most of It Doesn’t Matter
Digital Content marketing is getting a lot of attention these days, but is it working? Content marketing – it’s a phrase that can make marketing executives twitch just a little bit. Digital content...