How to Get the Most Out of Your Social Ad Buy
The rise in social usage makes implementing a social ad buy essential. Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends...
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The rise in social usage makes implementing a social ad buy essential. Now more than ever, online users are connected socially. According to GlobalWebIndex, the average digital consumer spends...
Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...
Marketing in 2016 is harder than ever. I clearly remember carefully crafting brochures in the 1990s as our number one marketing effort. Today, technology, including social media, has changed...
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
In an increasingly mobile world, we're breaking down 3 Reasons Why Marketers Should Learn the Language of Emojis. Aside from the occasional use of a simple or to ensure the recipient understood...
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