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Striking the Right Balance With Thumb-Stopping Content
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
Three Reasons Influencer Marketing Must Be More than Just PR
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...
Paying Celebs $187K for a Social Post? That’s Just Stupid!
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
The Change in Influencer Marketing from PR Strategy to Media Strategy
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...
The Rise and Rise of Search on Social
Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...
The Value of Producing Evergreen Content
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....
Overcome Ad Clutter With Influencer Marketing
Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...
The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
4 Ways to Extend the Lifespan of your Social Media Content
Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...
How to Repurpose Influencer-Generated Content
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...