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'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing
'No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing

This article originally appeared on Forbes.com, on August 7, 2018

Carusele Revolutionizes Influencer with Engaged Audience Profiles
Carusele Revolutionizes Influencer with Engaged Audience Profiles

New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing  

5 Influencer Marketing Examples that Prove ROI
5 Influencer Marketing Examples that Prove ROI

It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...

Key Considerations as IGTV Starts to Grow
Key Considerations as IGTV Starts to Grow

There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.

The Risks and Rewards of Influencer Live Streams

Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go...

The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign

"How many influencers do you need to run an effective influencer campaign?"   It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is...

Influencer Marketing: What is the True Definition?
Influencer Marketing: What is the True Definition?

What is Influencer Marketing?   Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific...

How to Easily Spot Fake Followers on Instagram and Other Social Networks

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.  

4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...

7 Signs You May Need an Influencer Marketing Agency

Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house?  

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