--- title: The Carusele Influencer Marketing Blog | Influencer Marketing description: Influencer Marketing | the latest influencer marketing news, from Carusele --- s [![](https://blog.carusele.com/hs-fs/hubfs/Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png?width=504&height=360&name=Carusele%20logo%20%C2%AE%20logo%20Color%20(2)-1.png)](https://carusele.com/) - [Home](https://carusele.com/) - [Our Method](https://carusele.com/influencer-marketing-method/) - [Our Work](https://carusele.com/influencer-marketing-campaigns/) - [Blog](https://blog.carusele.com/) - [Resources](https://carusele.com/influencer-marketing-resources/) - [Contact Us](https://carusele.com/contact-us/) # The Carusele blog #### **Subscribe to The Spin!** Stay up-to-date on the latest news and trends in the influencer marketing space with our bi-weekly newsletter, The Spin. [![What's the Difference Between a Social Media Influencer and a Content Creator?](https://blog.carusele.com/hs-fs/hubfs/Carusele%20Blog%20Featured%20Image%20(1)-1.png?length=420&upsize=true&upscale=true&name=Carusele%20Blog%20Featured%20Image%20(1)-1.png)](https://blog.carusele.com/whats-the-difference-between-a-social-media-influencer-and-a-content-creator) ##### [What's the Difference Between a Social Media Influencer and a Content Creator?](https://blog.carusele.com/whats-the-difference-between-a-social-media-influencer-and-a-content-creator) DEFINITION: A social media influencer aims to influence followers' opinions, behaviors, and purchasing decisions, while a content creator focuses on producing high-quality, original content within... July 23, 2024 [![6 Hottest Instagram Reels Trends for Creators and Brands to Try](https://blog.carusele.com/hs-fs/hubfs/Blog%20Featured%20Photo%20(9)-2.png?length=420&upsize=true&upscale=true&name=Blog%20Featured%20Photo%20(9)-2.png)](https://blog.carusele.com/hottest-instagram-reels-trends) ##### [6 Hottest Instagram Reels Trends for Creators and Brands to Try](https://blog.carusele.com/hottest-instagram-reels-trends) The popularity of Instagram Reels has grown rapidly, and it's now becoming an increasingly important part of a brand's marketing strategy. Here are 6 of the hottest Instagram Reels trends we think... March 1, 2023 [![What are Niche Influencers and Why Brands Should Care](https://blog.carusele.com/hs-fs/hubfs/Ignite%20Blog.png?length=420&upsize=true&upscale=true&name=Ignite%20Blog.png)](https://blog.carusele.com/what-are-niche-influencers-and-why-brands-should-care) ##### [What are Niche Influencers and Why Brands Should Care](https://blog.carusele.com/what-are-niche-influencers-and-why-brands-should-care) In a social media-obsessed world, influencers have become more important than ever. Yet, strategic influencer marketing has never been about scale or the million followers— it's always about the... May 23, 2022 [!['No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/blogging-blur-business-261662-1-1024x683-1.jpg?length=420&upsize=true&upscale=true&name=blogging-blur-business-261662-1-1024x683-1.jpg)](https://blog.carusele.com/no-fake-followers-tricky-influencer-marketing) ##### ['No Fake Followers' Is A Tricky Rallying Cry For Influencer Marketing](https://blog.carusele.com/no-fake-followers-tricky-influencer-marketing) This article originally appeared on Forbes.com, on August 7, 2018 August 8, 2018 [![Carusele Revolutionizes Influencer with Engaged Audience Profiles](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/tom-holmes-580122-unsplash-1024x683-1.jpg?length=420&upsize=true&upscale=true&name=tom-holmes-580122-unsplash-1024x683-1.jpg)](https://blog.carusele.com/influencer-engaged-audience-profiles) ##### [Carusele Revolutionizes Influencer with Engaged Audience Profiles](https://blog.carusele.com/influencer-engaged-audience-profiles) New Engaged Audience Profiles Provide Deeper Insights for Influencer Marketing July 17, 2018 [![5 Influencer Marketing Examples that Prove ROI](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/MiaMily-Influencer-Marketing-Examples-1024x686-1.png?length=420&upsize=true&upscale=true&name=MiaMily-Influencer-Marketing-Examples-1024x686-1.png)](https://blog.carusele.com/influencer-marketing-examples-roi) ##### [5 Influencer Marketing Examples that Prove ROI](https://blog.carusele.com/influencer-marketing-examples-roi) It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their... July 16, 2018 [![Key Considerations as IGTV Starts to Grow](https://blog.carusele.com/hs-fs/hubfs/Stock%20images/Happy%20teen%20girls%20having%20good%20fun%20time%20outdoors%20using%20laptop.jpeg?length=420&upsize=true&upscale=true&name=Happy%20teen%20girls%20having%20good%20fun%20time%20outdoors%20using%20laptop.jpeg)](https://blog.carusele.com/considerations-igtv-starts-grow) ##### [Key Considerations as IGTV Starts to Grow](https://blog.carusele.com/considerations-igtv-starts-grow) There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week. June 26, 2018 ##### [The Risks and Rewards of Influencer Live Streams](https://blog.carusele.com/risks-rewards-influencer-live-streams) Curious if you should start investing in influencer live streams? This past week on The Spin, Erin Ledbetter took some time to discuss the risks and rewards brands take when letting influencers go... May 10, 2018 ##### [The Magic Number of Influencers Needed to Running an Effective Influencer Marketing Campaign](https://blog.carusele.com/effective-influencer-campaign) "How many influencers do you need to run an effective influencer campaign?" It's a question that many marketers across the industry continue to ask us time and time again. The answer, however, is... May 3, 2018 [![Influencer Marketing: What is the True Definition?](https://blog.carusele.com/hs-fs/hubfs/Imported_Blog_Media/Whimsy-Wonderland-3.jpg?length=420&upsize=true&upscale=true&name=Whimsy-Wonderland-3.jpg)](https://blog.carusele.com/what-is-influencer-marketing) ##### [Influencer Marketing: What is the True Definition?](https://blog.carusele.com/what-is-influencer-marketing) What is Influencer Marketing? Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific product... May 1, 2018 [1](https://blog.carusele.com/tag/influencer-marketing/page/1) [2](https://blog.carusele.com/tag/influencer-marketing/page/2) [3](https://blog.carusele.com/tag/influencer-marketing/page/3) [4](https://blog.carusele.com/tag/influencer-marketing/page/4) [5](https://blog.carusele.com/tag/influencer-marketing/page/5) [...](https://blog.carusele.com/tag/influencer-marketing/page/6) [9](https://blog.carusele.com/tag/influencer-marketing/page/9) ##### North Carolina 4000 Centregreen Way, Suite 150 Cary, NC 27513 Phone: [919-653-3334](tel:919-653-3334) ##### Michigan 280 Daines Street, #200 Birmingham, MI 48009 Phone: [919-653-2345](tel:919-653-2345) © Copyright 2026 Carusele, LLC. All rights reserved. | [Privacy Policy](https://carusele.com/privacy-policy/) - [a](https://www.pinterest.com/carusele/) - [a](https://twitter.com/carusele) - [a](https://www.facebook.com/pages/Carusele/603583863080956) - [a](https://instagram.com/carusele) - [a](https://www.linkedin.com/company/6399253?trk=tyah&trkInfo=idx%3A1-1-1%2CtarId%3A1425920863298%2Ctas%3Acarusele)