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It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines. Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...
thinking of hiring an influencer marketing agency? If so, we have seven insights to help you evaluate that decision.
Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.
Move over MILLENNIALs: Influencer Marketing and Generation Z
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many...
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.
How many social media influencers do you currently follow? Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...
Now's the time to get your influencer ambassador strategy ready for implementation.