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Can Pinterest Influencers Help the Network Make a Comeback?

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?  

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  

How to Engage Generation Z with Influencer Marketing
How to Engage Generation Z with Influencer Marketing

Move over MILLENNIALs: Influencer Marketing and Generation Z

4 Ways You Think You’re FTC Compliant, But Not

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  

How to Break Through March Madness with Influencer Marketing

There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many...

5 Things Influencers Want Brands to Understand in 2018

Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.

Social Media Influencers to Follow in 2018
Social Media Influencers to Follow in 2018

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...

3 Reasons to Consider an Influencer Ambassador Strategy

Now's the time to get your influencer ambassador strategy ready for implementation.  

Influencer Marketing Budgets on the Rise

Now that influencer marketing budgets are increasing, here's what marketers should expect across the industry.  

The ABC’s of Influencer Selection

This simple process is sure to help enhance your influencer selection process.   Recently, one of the hot topics around the Carusele office has centered on brand safety and brand association,...

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