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4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...

7 Signs You May Need an Influencer Marketing Agency

thinking of hiring an influencer marketing agency? If so, we have seven insights to help you evaluate that decision.

Can Pinterest Influencers Help the Network Make a Comeback?

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?  

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  

How to Engage Generation Z with Influencer Marketing
How to Engage Generation Z with Influencer Marketing

Move over MILLENNIALs: Influencer Marketing and Generation Z

4 Ways You Think You’re FTC Compliant, But Not

Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.  

How to Break Through March Madness with Influencer Marketing

There's no need for brands to hold off on influencer marketing campaigns during events like March Madness. Whenever large social events come around, like the Super Bowl or March Madness, many...

5 Things Influencers Want Brands to Understand in 2018

Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.

Social Media Influencers to Follow in 2018
Social Media Influencers to Follow in 2018

How many social media influencers do you currently follow?   Chances are there’s someone out there you’re following just because you like their advice about being a first-time mom, or you enjoy...

3 Reasons to Consider an Influencer Ambassador Strategy

Now's the time to get your influencer ambassador strategy ready for implementation.  

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