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The beauty industry is leading change with influencer marketing. When CoverGirl announced on Instagram and Twitter earlier this month that James Charles, the 17-year-old beauty influencer was the...
What makes content click-worthy? The most-liked Facebook post of 2015 might reveal the answer. “Can I Get 1 Million Likes? I Beat Cancer's Butt,” it read, a battle cry from a cancer survivor...
While PR is an effective tool, influencer marketing plays a much bigger role in the future. PR used to involve sending a press release to newspapers, magazines and TV networks — traditional media...
Paying celebs means paying a high price for something that might not even reach your audience. When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...
Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...
Search engines could face new competition as search on social increases. More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...
When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time. On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....
Ad clutter is taking over - but could influencer marketing be the solution? Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...
Brands struggle to uncover resources for finding relevant influencers for campaigns. Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...
Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...