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Trust drives results in many influencer marketing campaigns. Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...
Stop speed dating your social media content. Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...
Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...
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Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.
Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...
Understand Influencer Marketing and the Customer Journey in a Whole New Way. Influencer marketing is the topic of the moment. It’s a form of native advertising that everyone’s talking about. It’s...
Measurement matters, but are you measuring the right social media metrics? Measurement plays a crucial role in any marketing campaign. Not only does it help to communicate a program’s success, it...
How influencers can activate your target audience. Every good marketing strategy starts with a clear definition of the audiences we're trying to impact. We give audiences cute little names like...