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Carusele Wins Small Agency of the Year at the Shorty Awards

Raleigh Influencer MARKETING Agency Takes Top Honors at Shorty Awards   Influencer marketing agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of...

Carusele Serves 3 Billion Impressions of Native Advertising Since Launch

Content marketing company Carusele recently surpassed 3 billion impressions of native advertising on campaigns with a collective goal of 1.4 billion  

Paying Celebs $187K for a Social Post? That’s Just Stupid!

Paying celebs means paying a high price for something that might not even reach your audience.   When Kim Kardashian West peddles a product, it certainly has the potential to be heard. With more than...

The Change in Influencer Marketing from PR Strategy to Media Strategy

Why influencer marketing should be considered part of a long-term media strategy. "Is word of mouth all it's cracked up to be?" asked Forbes magazine in 2006. Back then, influencer marketing was in...

The Rise and Rise of Search on Social

Search engines could face new competition as search on social increases.   More than one trillion searches every year. Forty thousand search queries every second. As an all-but-unassailable tech...

The Value of Producing Evergreen Content
The Value of Producing Evergreen Content

When properly done, influencer marketing campaigns can produce high-quality evergreen content for brands to repurpose over time.   On Friday, August 5, 2016, during a glitzy opening ceremony, U.S....

Overcome Ad Clutter With Influencer Marketing

Ad clutter is taking over - but could influencer marketing be the solution?   Rich media banners. Standard banners. Pop-ups. Pop-unders. Web pages are full of "ad clutter" — a glut of...

The Biggest Challenge of Influencer Marketing? Finding Relevant Influencers

Brands struggle to uncover resources for finding relevant influencers for campaigns.   Google Trends searches for the term “influencer marketing” are increasing exponentially. The resulting...

The Currency of Trust and its Impact on Influencer Marketing

Trust drives results in many influencer marketing campaigns.   Did you know that 67 percent of consumers are influenced by online reviews? Or that 69 percent of shoppers read recommendations from...

4 Ways to Extend the Lifespan of your Social Media Content

Stop speed dating your social media content.   Sometimes posting social media content is kind of like speed dating – you make a quick post, enjoy it while it lasts, and then you move on to the next...

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