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How to Repurpose Influencer-Generated Content
Get more out of your influencer campaigns by repurposing influencer-generate content for other marketing materials. Influencer-generated content is an authentic, cost-effective way to get branded...
Paid Influencer Marketing: Please Don't Kill the Golden Goose
Aesop’s Fable proves a valuable lesson about paid influencer marketing. There have been a lot of opinions proffered recently about paid influencer marketing. Some say it works, like this chart...
Carusele Media Serves 2 Billion Impressions of Native Advertising
Content Marketing Company Distributes Content Everywhere® with over 2 Billion Impressions served.
Content Creation is “Step One” but it’s Audience Targeting that Pays the Bills
Round out your influencer marketing strategy by integrating audience targeting capabilities into your campaigns.
5 Ways to Extend the Life of Your Media Budget
Effectively utilizing your media budget can help ensure your content marketing campaign has a long shelf-life. Content marketing is a growing practice with huge upside --- yet marketers are...
When Consumers Use Ad Blockers, How Do You Deliver Your Message?
As more consumers utilize ad blockers, is your content reaching your target audience? Ad blocking – you’ve heard about it but are you changing your marketing strategy to ensure your message is...
New Study Proves ROI of Influencer Marketing
Study: Influencer marketing yields 16x better ROI than digital marketing, proving ROI of Influencer Marketing In what is great news for marketers needing to prove the effectiveness of their...
Identifying Influencers: It’s Time to Go Beyond the Low-Hanging Fruit
Identifying influencers for your campaigns won't be easy, but it's crucial to find the right ones. START WITH PEOPLE FIRST! We’ve mentioned before our fondness for Forester's POST methodology and...
How Ryan McHenry Proved the Value of Content Creators
The story of Ryan McHenry proves that there's value in an engaged audience. Until this week, the name Ryan McHenry might have had little meaning to a majority of the people surfing the internet....
Hacking Organic Reach Using Content Everywhere™
Snapchat has become the #3 network in terms of time spent by Millennials, yet most brands have no real presence. Certainly this is not the most pressing problem for marketers today but channel...