Raleigh Influencer MARKETING Agency Takes Top Honors at Shorty Awards
Influencer marketing agency Carusele received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. This award recognizes the campaigns Carusele orchestrated in 2016, including their award-winning work with Walgreens, Pepsi, Hallmark and Häagen-Dazs.
“We’re very proud of the work we do at Carusele. In a field of full-service agencies, we’re a targeted shop that focuses on influencer-led campaigns. We’re honored that our contribution to the macrocosm of social media marketing has been awarded this honor,” said Founder and President Jim Tobin. “The Shorty Award for Small Agency of the Year validates our philosophy that authentic, original content is what’s really influential.”
In addition to this honor, Carusele was named the winner in Best Mid-Range Media Buying Strategy for their #HallmarkAtWalgreens Ambassador Campaign and in the Best Use of Native Advertising category for Creating Consumer Relevancy with #MyWalgreensApp. They were also selected as a Golden Honoree for the Best in Food and Beverage in Social Media category for the #SayItWithPepsi Influencer Activation at Walgreens. Carusele also won the Shorty Awards audience honor for the #SayItWithPepsi and #HallmarkAtWalgreens campaigns.
Carusele’s approach to influencer marketing has always been different than the traditional process that solely leverages an influencer’s organic reach. Instead, the company layers in advanced media targeting that allows them to reach a client’s exact target audience at a much larger and more accurate scale. Additionally, their proprietary algorithms for identifying top-performing content and ranking influencer performance not only feeds into their live campaigns, but helps clients adjust other marketing strategies for overall effectiveness.
Carusele, headquartered in the Research Triangle region of North Carolina, utilizes a hand-crafted network of content creators to produce premium influencer marketing campaigns for leading consumer brands and retailers. They’re the only influencer marketing agency providing guaranteed results and well-known for developing a series of proprietary algorithms for measuring influencer marketing success.. Learn more at: www.carusele.com.
ABOUT THE SHORTY AWARDS
The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. Past winners include Taylor Swift, Tyler Oakley, Casey Neistat, Hannibal Buress, Malala Yousafzai, Jenna Marbles, J.K. Rowling, PewDiePie, and DJ Khaled.