Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the...
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.
How will the Instagram API changes impact your marketing efforts?
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.