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Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data
Carusele's conversion optimized influencer programs have proven to drive measurable sales lift from influencer marketing
Who Actually Owns Sponsored Influencer Content?
Do You Have the Rights to Your Influencer's Sponsored Content? Two more influencers are suing PopSugar for allegedly taking their content without permission and reusing it for monetary gain. While...
Key Considerations as IGTV Starts to Grow
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
How Do Brands Move Forward Against Influencers with Fake Followers?
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week...
How to Easily Spot Fake Followers on Instagram and Other Social Networks
Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.
Instagram API Access Drastically Diminishes
How will the Instagram API changes impact your marketing efforts?
Changes to Facebook Custom Audience Targeting are Underway
Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.
4 Ways You Think You’re FTC Compliant, But Not
Even when attempting to be, most influencer content on Instagram isn't technically FTC complaint.
How to Identify Fake Followers and Engagements on Influencer Content
Identifying fake followers and fake engagements within influencer content becomes a priority for many marketers.
5 Things Influencers Want Brands to Understand in 2018
Have you thought about what influencers want to tell you, but don't? This article originally appears on Forbes.com, on February 13, 2018.