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How The Instagram Mute Button Could Impact Influencer Marketing
There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.
What Are The 4 Types of Social Media Influencers?
An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to increase...
Key Considerations as IGTV Starts to Grow
There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.
How Do Brands Move Forward Against Influencers with Fake Followers?
The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the week...
3 Tips for Influencer Video Content
Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...
Should Brands Require Influencer Exclusivity?
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post...
Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards
Carusele Earns 4 Influencer Marketing Awards Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one...
Influencer Marketing is Under Attack: Six Reasons it Still Works
This article originally appeared on Forbes.com, on June 1, 2018
4 Ways to Maintain Authentic Influencer Marketing
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?
4 Common Ways to Count Influencer Impressions
how IS your influencer marketing agency counting influencer impressions?