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Should Brands Require Influencer Exclusivity?
Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog post...
Carusele Wins 4 Influencer Marketing Awards in 2018 Communicator Awards
Carusele Earns 4 Influencer Marketing Awards Carusele, a leading influencer marketing agency, announced today that their programs won three Excellence Awards (the highest honor) and one...
Influencer Marketing is Under Attack: Six Reasons it Still Works
This article originally appeared on Forbes.com, on June 1, 2018
4 Ways to Maintain Authentic Influencer Marketing
As influencer marketing grows in popularity, how do brands maintain authentic influencer marketing programs?
4 Common Ways to Count Influencer Impressions
how IS your influencer marketing agency counting influencer impressions?
Facebook's Branded Content Matching: Why it's Not a Big Deal
Is Facebook's new influencer search engine, Branded Content Matching, really worth all the buzz?
Are Virtual Influencers the Future of Influencer Marketing
Virtual Influencers Are Getting a lot of Buzz right now, but is it worth it?
25 Ways to Measure Influencer Marketing ROI
The struggle to measure influencer marketing ROI
Facebook Begins Cracking Down on Instagram Pods
If your influencer marketing strategy relies on Instagram Pods, you might be in some trouble as Facebook begins to crack down.
Social Science: Why People Share Social Content
There's a component in influencer marketing many brands forget about while implementing campaigns... How do I get the content shared from the influencer to be shared again by the people who see it?