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5 Influencer Marketing Examples that Prove ROI
5 Influencer Marketing Examples that Prove ROI

It’s no surprise that the influencer marketing industry is continuing to grow and evolve. However, what is surprising is the number of marketers that are still struggling to properly measure their...

How Social Commerce Will Continue to Grow with Influencer Marketing
How Social Commerce Will Continue to Grow with Influencer Marketing

Over the past 11 years, social commerce has grown tremendously. If you're unaware, social commerce is when people discover a product on a social network and then buy it online.

The Ultimate Guide to Influencer Marketing for Alcohol Brands
The Ultimate Guide to Influencer Marketing for Alcohol Brands

Influencer marketing has not only grown in popularity but is growing in spend. An industry that was estimated to be worth $2B in 2017 is now expected to reach $10B by the end of this year. As this...

Why Brands Are Ditching Social-Celebrities for Micro-Influencers
Why Brands Are Ditching Social-Celebrities for Micro-Influencers

The winds are changing again for the influencer marketing industry as Unilever, Samsung, eBay, and other household brands announce that they’re taking a stand against influencers that purchase...

How The Instagram Mute Button Could Impact Influencer Marketing
How The Instagram Mute Button Could Impact Influencer Marketing

There's been a lot of chatter over the past month about the Instagram Mute button, and now it's finally rolled out to the public.

What Are The 4 Types of Social Media Influencers?
What Are The 4 Types of Social Media Influencers?

An effective influencer marketing campaign can do many things for your brand. After seeing success with campaigns that drive engagements, conversions, and sales, 63% of marketers planned to...

Key Considerations as IGTV Starts to Grow
Key Considerations as IGTV Starts to Grow

There is a big land grab going on in the influencer world. The influencers are all staking their claim on IGTV, the new hour-long video format introduced by Instagram last week.

How Do Brands Move Forward Against Influencers with Fake Followers?
How Do Brands Move Forward Against Influencers with Fake Followers?

The world of influencer marketing continues to stir this week after Unilever made a statement at Cannes proclaiming that they will no longer work with influencers with fake followers. And as the...

3 Tips for Influencer Video Content
3 Tips for Influencer Video Content

Recently, many marketers have begun to ask if they should incorporate video content into their influencer programs. The answer, of course, is yes. But while influencer video content has many...

Should Brands Require Influencer Exclusivity?
Should Brands Require Influencer Exclusivity?

Imagine the following scenario. I am offering to pay you a good, fair wage for one week. During that week, I'll provide you with products from my well-known brand that you'll include in a blog...