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While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts. However,...
Influencer marketing - it's taking over the world! Ok, ok - the marketing world at least. And as a marketer, understanding the basics of influencer marketing is a MUST. If your boss comes to you...
This article was originally appeared on Forbes,on November 8, 2018.
Carusele, a leading influencer marketing agency, today announced a new offering of white label services for agencies and in-house marketing teams. Carusele can apply the experience of over 150...
One of the largest problems with influencer marketing: targeting the right audience
Today we're looking into a topic that's quite controversial - and that's should influencers hire managers?
Many marketers have struggled with attribution when it comes to measuring influencer marketing efforts. While the problem is simple, the solution isn't - but we have two possible solutions you can...
Today's we're talking about PR teams and if they're the right department for owning all influencer marketing efforts. My answer - no - but let me explain why below.
In a world where marketers are doing influencer marketing "because everyone else is doing it so I should be to," things can easily get messy. The industry has vastly expanded over the past ten years,...
