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We've covered trends in the influencer industry a lot and you may have seen our recent predictions for influencer marketing for 2019. One thing we haven't talked about much though is the growing...
It is no secret that influencer marketing is rapidly evolving and brands are looking for ways to engage influencers in a personal experience so they will create authentic, high-quality content and...
As 2018 winds down, now's a great time to reflect on the past year and look at four major occurrences in the influencer marketing world worth learning from.
Does your Influencer Marketing Agency check all the boxes? Influencer Marketing Hub did a study in 2017 that found more than 420 new influencer marketing agencies opened in 2017 alone. While this...
As we're getting ready to wrap up 2018, I want to share with you some predictions for where we think influencer marketing is going in 2019.
There is, in fact, a secret to finding great influencer content... do you know it?
Recently The New York Times wrote an article about the rising popularity of nano-influencers, as opposed to brands using micro-influencers or macro-influencers, and a lot of people in the industry...
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Brands trying to compare the cost of an influencer campaign to the cost of buying ads themselves on social channels are making a mistake - here's why.
While most of us were enjoying the Thanksgiving holiday last week, Instagram pulled a major purge of fake followers eliminating tens of thousands of followers from some influencer accounts. However,...
Influencer marketing - it's taking over the world! Ok, ok - the marketing world at least. And as a marketer, understanding the basics of influencer marketing is a MUST. If your boss comes to you...