Carusele, a leading influencer marketing agency, today announced a new offering of white label services for agencies and in-house marketing teams. Carusele can apply the experience of over 150 influencer marketing programs for leading brands to those organizations that may find it more efficient to outsource help on a case-by-case basis rather than build the capability internally.
“To do influencer marketing well, you have to invest in software, in relationships, in systems of operations, in data analysis and more,” said Jim Tobin, Founder and President of Carusele. “Brands and agencies often find it inefficient to build these capabilities for something they use only a few times a year, and they can’t keep up with the rapid advancements in the industry. By white labeling Carusele’s offerings, they get the expertise without the overhead.”
The term “white label” typically refers to products produced by one organization and re-branded and resold by another. Carusele offers individual services, including list building, influencer selection and negotiation, influencer content creation, compliance monitoring, content syndication and more. For brands that prefer it, Carusele also offers fixed price programs run in their entirety behind the scenes, many of which include guaranteed results.
“Brands or agencies that are simply pairing influencers up with programs are now operating in an outdated model,” Tobin said. “By white labeling our services, they can offer advanced programs that can even guarantee specific volumes of web traffic to specific pages on a website, along with daily optimization of influencer programs.”
Carusele’s ability to optimize influencer marketing comes from their unique approach, combining the power of influencer marketing, content marketing, and paid media to develop meaningful campaigns that deliver guaranteed results for major consumer brands and retailers.