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Infographic: The Influencer Marketing Process
Everything you need to run a successful influencer marketing campaign. Influencer marketing isn't easy. For an industry that's been continuously evolving for over a decade, you'd think that we'd have...
Consumers Begin to Rebel Against Perfectly Curated Feeds, Craving Authenticity
If you're frequently on social media and always looking for new, emerging trends, you've likely started to notice the rebellion against perfectly curated social feeds. There's this real battle people...
Meaningful Influencer Marketing Metrics You're Likely Not Using
This article originally appeared on Forbes, on April 16, 2019
Influencer Marketing Companies: Which Type is Right for Your Brand?
Which kind of Influencer Marketing Company is best for your business? As investments in influencer marketing grow to nearly $2 billion dollars this year, many brands are searching for the right...
How the Hate Follow Impacts Your Influencer Marketing
What is a hate-follow on social media? And why does it matter for influencer marketing?
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10 Most Common Mistakes in an Influencer Marketing Campaign
With more than 150 influencer marketing campaigns under our belts, we know a thing or two about what works, and what doesn't. Don’t let these common mistakes derail your influencer marketing...
Why In-House Influencer Teams Cost Brands More
The trend to move marketing services in house isn't a new one. As we move into an increasingly digital, performance-based world, brands have been eager to save costs and increase speed by moving...
Influencer Marketing Watch Outs: The Good, The Bad, The Ugly of Instagram Stories
Imagine you are a luggage brand and you contract an influencer to promote your latest product. She creates carefully crafted content that hits every key message, but in between the Instagram (IG)...
TikTok Influencer Marketing: Will It Be the Future of the Industry?
Lately, we've been thinking a lot about one of the worlds most popular apps, TikTok, and if it's the future of influencer marketing?
Why Media Agencies Need to Update Their Influencer RFPs
Recently, we've been receiving multiple Requests for Proposals (RFPs) from various media buying agencies. While this isn't uncommon, and while these RFPs usually seem rather promising, we tend to...