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Influencer Marketing: What is the True Definition?
Influencer Marketing: What is the True Definition?

What is Influencer Marketing?   Influencer marketing is the practice of using individuals with large followings on social media platforms (blogs, Facebook, YouTube, etc.) to include a specific...

Ignorance, Apathy Or Greed? Why Most Influencers Still Don't Comply With FTC Social Media Guidelines

This article originally appears on Forbes.com, on April 27, 2018

How to Easily Spot Fake Followers on Instagram and Other Social Networks

Make sure your Instagram influencer marketing campaigns are successful with these five simple ways to spot fake followers.  

4 Steps to Take if Your Influencer Doesn't Comply with FTC Guidelines

It's essential that brands make a reasonable effort to ensure influencers are following FTC guidelines.   Previously on an episode of The Spin, we discussed the brand's requirement to follow FTC...

What to Consider When Developing Influencer Contracts

Should marketers begin to change the way they develop influencer contracts?  

7 Signs You May Need an Influencer Marketing Agency

Have you been thinking that it might be time to hire an influencer marketing agency instead of doing the work in-house?  

Can Pinterest Influencers Help the Network Make a Comeback?

Could the rise of influencer marketing bring Pinterest back into the fold and help the platform make a comeback?  

Instagram API Access Drastically Diminishes

How will the Instagram API changes impact your marketing efforts?

Changes to Facebook Custom Audience Targeting are Underway

Facebook plans to make extreme changes to Facebook Custom Audience Targeting and Audience Insights.  

Carusele Wins 2 Influencer Marketing Honors at 10th Annual Shorty Awards

Carusele, the leading influencer marketing system, announced today that it received two Audience Honor Awards at the 10th annual Shorty Awards for its work on Red Nose Day and Wyndham Vacation...